Aby Thomas

• Led mid to large-scale performance marketing campaigns across Google Ads, managing accounts with £130K+ monthly spend.
• Developed and optimized PPC strategies aligned with key KPIs, including ROAS, CPA, and CTR.
• Oversaw full-funnel campaign planning, execution, and continuous performance optimization.
• Delivered actionable insights using tools such as Google Ads, Google Analytics, and Triple Whale.
• Drove YouTube and Demand Gen growth initiatives, contributing to overall team acquisition targets.
• Collaborated cross-functionally with analytics, creative, and sales teams to ensure aligned strategy and execution.
• Served as the main client contact, providing regular performance reports, strategic recommendations, and business insights, while maintaining strong engagement through proactive communication, timely issue escalation, and data-driven decision support.
• Delegated tasks effectively and supported junior team members through collaboration, mentorship, and ongoing knowledge-sharing to foster skill development and maintain campaign quality.

Managing Pay-Per-Clicks campaigns for the UK and US based E-commerce website.

• Strategies to increase ROI and maintaining spend
• GMC optimisation
• Shopping campaign optimisation
• Retargeting
• Display campaign creatives

Manage E-commerce accounts of SMB clients in the UK and USA. Key Responsibilities:

• Managed E-commerce client accounts
• Brainstorm creative ideas to boost engagement and conversions
• Plan, and develop targeted campaigns (Search, Shopping, Display, Facebook ads) and manage them
• Maintain and monitor tracking reporting activity for all accounts including new customer acquisitions
• Work proactively to improve processes
• Build audiences in identified target segments
• Effectively manage budgets to drive agreed KPIs
• Developing the Marketing Strategy in line with business goals, vision, and KPIs
• Optimization of campaigns, work with Shopping Ads/Merchant Center
• Communication with clients and sending reports to them on a weekly and monthly basis.

• Provide optimal advice regarding different queries of the business clients;
• Creating meaningful rapports with key decision-makers in the marketing industry and serving as a
  consultant for their online advertising strategy.
• Understanding the business goals of the clients in order to match the required online advertisement solutions.
• Provide strategic campaign support and advertiser training to educate the clients
• Assistance with Google Analytics, Ads Editor, Google Ads, Google Merchant Center, and YouTube
• Deep Product knowledge of Google Ads
• Understand the advertiser's requirements and objectives, and match proper solutions.
• Performance analysis for the Google Ads accounts reported

Corpzone services is a startup company that offers SEO, SMO, PPC, ORM, Content Writing, Web Design, and Web Development Services Globally.

• Planned and implemented digital marketing strategies for clients alongside marketing plans to achieve targets.
• Utilised search engine optimisation and emphasised the importance of link building.
• Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
• Maintained knowledge of current market trends and algorithm updates of top search engines.
• Completed keyword research to target clients based on keyword targeting.

• Created engaging content to catch the attention of potential customers.
• Conducted daily updates to social media profiles - LinkedIn, Twitter, and Facebook to boost the company's online presence.
• Analyzed trends in social media posts and followers to maximize views.

• Answered customer telephone calls promptly, improving on-hold wait times and enhancing customer satisfaction scores.
• Provided primary support to internal and external customers, meeting demands of fast-paced call center environments.
• Handled customer complaints, providing appropriate solutions to guarantee positive outcomes.