Abraham Ogunmefun

Outline

Coordinating the gaming sales process as well as managing the commercial pipeline from pre to post sales. Key in facilitating the handover of successful gaming campaigns to production.

Key Responsibilities

• Providing support in verifying feasibility of any pitches around the scope of the Creative Director
• Coordinating cross-functional teams with the goal of providing custom strategies to meet the needs of big name brands; the likes of Adidas, MGA, Hugo Boss and more. This was key to the BU reaching 34 million in revenue last year
• Building and presenting a variety of decks to clients. These range from introductory and educational decks to RFPs
• Working closely with internal stakeholders to ensure a full feedback loop. This has helped in improving pitches for future client work as we continue learning from successes and failures from previous pitches
• Main source of contact for gaming queries both internal and external
• Creating both internal and Go-To-Market resources
• Up-skilling, supporting and providing gaming education to SuperAwesome teams. These include gaming workshops, interactive gaming sessions and weekly gaming newsletters

Outline

Led in ideating gaming proposals for clients as well as being the main point of contact for everything gaming at SuperAwesome.

Key Responsibilities:

• Collaborated within cross-functional teams, leading ideation sessions when building gaming proposal decks in response to client briefs
• Discussed strategic decisions with internal and external stakeholders, leveraging expertise across disciplines
• Delivered gaming campaigns for a range of brands including retail brands like GAP and their GAP Teens range, helping deliver over 340m in-game impressions
• Coordination of gaming sales pipeline
• Weekly reporting of gaming data for clients
• Management of all gaming support documentation
• Providing gaming education and support to SuperAwesome teams in the forms of gaming workshops and weekly gaming newsletters

Outline

Facilitated smooth business operations, coordinating work of multiple teams. I was also responsible for content creation and social media management.

Key Responsibilities:

• Involved in influencer and talent relationships to build talent roster for our KidSafe app, PopJam
• Moderation of livestream sessions to make sure the sessions were a fun, yet safe environment for kids to interact with their favourite creators
• Key in bringing DreamWorks' Spirit Untamed into Roblox by ideating and writing the GDD, resulting in a 250% increase in game visits
• Involved in developer reach out and building relationships
• Content creation for our social media pages using Adobe Photoshop and Illustrator
• Management of social media pages
• Weekly data reports from our CMS

Outline

Applying my Digital Marketing theory learnings in a practical environment as part of my apprenticeship.

Key Responsibilities:

• Content creation such as copywriting, video production and editing using software such as Premiere Pro, Photoshop, Illustrator and Mailchimp
• Lead in collating content for our weekly newsletter
• Writing copy for our newsletter, LinkedIn and job adverts
• Owned our social media channels, facilitating growth
• Being constantly pro-active with ideating for customer engagement across all socials
• Sourcing and placing candidates
• Speaking to candidates day to day
• Using the in-house CRM to build profiles on our app for candidates