Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
ProjectManager
Abiola Tawakalitu Agboola-Inawo

Abiola Tawakalitu Agboola-Inawo

Research and Marketing Professional
Sunderland

Summary

Dynamic marketing and research professional with 15+ years of experience translating consumer insights into impactful brand strategies and market growth across FMCG and consulting. Skilled at turning complex data into actionable business decisions and leading high-performing teams across agencies and internal functions. Recently earned an MBA in the UK, bringing global perspective alongside deep African market knowledge. Now, seeking to drive measurable impact across diverse industries.

Overview

20
20
years of professional experience
8
8
years of post-secondary education

Work History

Independent Consultant (Part-Time)

Insight Plus
  • Maintained professional engagement while completing postgraduate studies and supporting operational roles in healthcare.
  • Collaborated with marketing and research professionals on ad hoc projects and informal problem-solving.
  • Contributed insights to market-entry strategies, consumer profiling, and branding initiatives.
  • Demonstrated adaptability and time management by balancing consultancy, studies, and frontline service work.

Executive Officer

Department for Work and Pensions
03.2025 - Current
  • Support job seekers in defining goals and creating tailored employment action plans.
  • Conduct regular coaching sessions and collaborate with employers to match clients to roles.
  • Leverage digital tools for managing caseloads and maintaining client data integrity.

Lead Consultant

InsightPlus
08.2018 - 01.2021
  • Led strategic research and marketing projects from insight generation to execution.
  • Developed market-entry and brand activation plans for leading FMCG brands.
  • Designed frameworks for client acquisition and campaign optimization.

Business Insight Manager

GlaxoSmithKline
06.2016 - 07.2018
  • Led pricing and strategic research that improved brand profitability by 15%.
  • Oversaw brand planning sessions and portfolio performance tracking initiatives.
  • Provided data-driven insights to identify commercial bottlenecks and opportunities.

Research Manager

Millward Brown
06.2015 - 07.2017
  • Delivered high-impact research projects using MB proprietary tools (e.g., Link).
  • Secured and grew two major FMCG client accounts through actionable reporting.
  • Pioneered advanced testing protocol and created centralized project documentation.

Insight & Category Manager

Promasidor Nigeria Ltd.
10.2008 - 07.2014
  • Managed strategy, research, media, and team operations for five top-performing brands.
  • Directed ₦1.5BN+ in marketing budgets and a 16-member cross-functional team.
  • Revamped Loya Milk brand, growing market share from
  • Launched Onga Cube, achieving 30% revenue growth in the first year.

Consumer Insight Manager

Promasidor Nigeria Ltd.
11.2008 - 06.2014
  • Doubled and managed the insight function alongside my category management role.
  • Designed company-wide research plans and reporting protocols.
  • Used insights to launch successful brand extensions and innovations (e.g., Top Tea, Onga Cube).
  • Initiated performance tracking studies and quarterly management/agency review meetings.

Senior Research Manager

Kantar (formerly RMS)
02.2001 - 10.2008
  • Led multi-country research projects across the various sectors in the two countries, leveraging multiple methodologies.
  • Successfully supported the Managing Director to revive the Ghana office performance, expanding revenue, and client retention.
  • Built team capabilities and project execution standards across both countries.

Education

MBA - Business Administration

University of Sunderland
01.2022 - 01.2024

BA (Hons) - Business Management

University of Sunderland
01.2021 - 01.2022

HND - Marketing

The Federal Polytechnic, Ilaro
Ogun State, Nigeria
10.1996 - 09.1998

Skills

Brand strategy development

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Timeline

Executive Officer

Department for Work and Pensions
03.2025 - Current

MBA - Business Administration

University of Sunderland
01.2022 - 01.2024

BA (Hons) - Business Management

University of Sunderland
01.2021 - 01.2022

Lead Consultant

InsightPlus
08.2018 - 01.2021

Business Insight Manager

GlaxoSmithKline
06.2016 - 07.2018

Research Manager

Millward Brown
06.2015 - 07.2017

Consumer Insight Manager

Promasidor Nigeria Ltd.
11.2008 - 06.2014

Insight & Category Manager

Promasidor Nigeria Ltd.
10.2008 - 07.2014

Senior Research Manager

Kantar (formerly RMS)
02.2001 - 10.2008

HND - Marketing

The Federal Polytechnic, Ilaro
10.1996 - 09.1998

Independent Consultant (Part-Time)

Insight Plus
Abiola Tawakalitu Agboola-InawoResearch and Marketing Professional