Abiola Tawakalitu Agboola-Inawo
Research and Marketing Professional
Sunderland
Summary
Dynamic marketing and research professional with 15+ years of experience translating consumer insights into impactful brand strategies and market growth across FMCG and consulting. Skilled at turning complex data into actionable business decisions and leading high-performing teams across agencies and internal functions. Recently earned an MBA in the UK, bringing global perspective alongside deep African market knowledge. Now, seeking to drive measurable impact across diverse industries.
Overview
20
20
years of professional experience
8
8
years of post-secondary education
Work History
Independent Consultant (Part-Time)
Insight Plus
- Maintained professional engagement while completing postgraduate studies and supporting operational roles in healthcare.
- Collaborated with marketing and research professionals on ad hoc projects and informal problem-solving.
- Contributed insights to market-entry strategies, consumer profiling, and branding initiatives.
- Demonstrated adaptability and time management by balancing consultancy, studies, and frontline service work.
Executive Officer
Department for Work and Pensions
03.2025 - Current
- Support job seekers in defining goals and creating tailored employment action plans.
- Conduct regular coaching sessions and collaborate with employers to match clients to roles.
- Leverage digital tools for managing caseloads and maintaining client data integrity.
Lead Consultant
InsightPlus
08.2018 - 01.2021
- Led strategic research and marketing projects from insight generation to execution.
- Developed market-entry and brand activation plans for leading FMCG brands.
- Designed frameworks for client acquisition and campaign optimization.
Business Insight Manager
GlaxoSmithKline
06.2016 - 07.2018
- Led pricing and strategic research that improved brand profitability by 15%.
- Oversaw brand planning sessions and portfolio performance tracking initiatives.
- Provided data-driven insights to identify commercial bottlenecks and opportunities.
Research Manager
Millward Brown
06.2015 - 07.2017
- Delivered high-impact research projects using MB proprietary tools (e.g., Link).
- Secured and grew two major FMCG client accounts through actionable reporting.
- Pioneered advanced testing protocol and created centralized project documentation.
Insight & Category Manager
Promasidor Nigeria Ltd.
10.2008 - 07.2014
- Managed strategy, research, media, and team operations for five top-performing brands.
- Directed ₦1.5BN+ in marketing budgets and a 16-member cross-functional team.
- Revamped Loya Milk brand, growing market share from
- Launched Onga Cube, achieving 30% revenue growth in the first year.
Consumer Insight Manager
Promasidor Nigeria Ltd.
11.2008 - 06.2014
- Doubled and managed the insight function alongside my category management role.
- Designed company-wide research plans and reporting protocols.
- Used insights to launch successful brand extensions and innovations (e.g., Top Tea, Onga Cube).
- Initiated performance tracking studies and quarterly management/agency review meetings.
Senior Research Manager
Kantar (formerly RMS)
02.2001 - 10.2008
- Led multi-country research projects across the various sectors in the two countries, leveraging multiple methodologies.
- Successfully supported the Managing Director to revive the Ghana office performance, expanding revenue, and client retention.
- Built team capabilities and project execution standards across both countries.
Education
MBA - Business Administration
University of Sunderland
01.2022 - 01.2024
BA (Hons) - Business Management
University of Sunderland
01.2021 - 01.2022
HND - Marketing
The Federal Polytechnic, Ilaro
Ogun State, Nigeria 10.1996 - 09.1998
Skills
Brand strategy development
Market analysis expertise
Campaign strategy development & execution
Integrated media Planning
Financial budget oversight
Cross-functional team management
Product Innovation & Renovation
Project coordination
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Executive Officer
Department for Work and Pensions
03.2025 - Current
MBA - Business Administration
University of Sunderland
01.2022 - 01.2024
BA (Hons) - Business Management
University of Sunderland
01.2021 - 01.2022
Lead Consultant
InsightPlus
08.2018 - 01.2021
Business Insight Manager
GlaxoSmithKline
06.2016 - 07.2018
Research Manager
Millward Brown
06.2015 - 07.2017
Consumer Insight Manager
Promasidor Nigeria Ltd.
11.2008 - 06.2014
Insight & Category Manager
Promasidor Nigeria Ltd.
10.2008 - 07.2014
Senior Research Manager
Kantar (formerly RMS)
02.2001 - 10.2008
HND - Marketing
The Federal Polytechnic, Ilaro
10.1996 - 09.1998
Independent Consultant (Part-Time)
Insight Plus