Abinaya Radhakrishnan
Aberdeen
Summary
Creative communication professional with a strong academic foundation and hands-on experience in television production, digital marketing, corporate communications, and content creation. Currently pursuing an MLitt in Film, Visual Culture & Arts Management in the UK. Skilled in developing innovative communication strategies, managing complex projects under pressure, and producing impactful multimedia content. Committed to leveraging academic insights and diverse media experience in education, media, communications, or public engagement roles.
Overview
3
3
years of professional experience
1
1
Certification
Work history
Creative Producer
Sun Tv Network Ltd
Chennai
02.2024 - 10.2024
- Led creative development for TV shows and promos, right from ideation and scripting to execution and post-production.
- Took creative ownership and was responsible for maintaining visual and narrative direction.
- Collaborated with directors, writers, marketers, and met production and brand goals of raising the TRP rate successfully.
- Played a pivotal role in enhancing audience engagement through strategic content direction.
PR & Corporate Communications Intern
Hyundai Motor India Ltd
Chennai, Sriperumbudur
05.2023 - 07.2023
- Contributed extensively to Hyundai's weekly internal newsletter through research, writing, and design.
- Drafted scripts for internal documentaries and developed communication content for PR, branding, and employee engagement.
- Selected as the only intern to work under a senior-led, close-knit team for planning and executing Hyundai's MoU signing event with the Hon'ble Chief Minister—coordinated press, logistics, and communication.
Freelance Creative Assistant
Plus 91 Ultimate Cinemas
Chennai, Anna Nagar
02.2022 - 06.2022
- Solely managed end-to-end development of documentary and ad film scripts—from ideation and research to execution.
- Created social media promotional content tailored to client objectives.
- Wrote brand narratives, copy, and conceptual material for diverse platforms, including digital and print.
Assistant Director Intern
Box Office Studios (for Vijay TV)
Chennai, Alwarthirunagar
12.2021 - 02.2022
- Assisted production of high-profile Tamil TV shows including Bigg Boss Kondattam, Super Daddy, RRR Special, Tamil Pechu Sangamam, and Stylish Thamizhachi.
- Coordinated shoot logistics, supported pre-production planning, and aided in creative direction.
- Gained hands-on experience in working with production teams under tight deadlines and high expectations.
Social Media & Design Intern
Digital Falafel
Kolkata
07.2021 - 09.2021
- Independently led content strategy and creation for multiple social media campaigns.
- Designed static and video posts, wrote captions, edited, and executed digital marketing strategies.
- Managed brand presence across platforms, maintaining consistency and engagement.
Education
Master of Arts - Film, Visual Culture and Arts Management
University of Aberdeen
Aberdeen 01.2025 -
Master of Arts - Communication
M.O.P Vaishnav College For Women
Chennai 06.2022 - 04.2024
Bachelor of Science - Visual Communication
Women's Christian College
Chennai 06.2019 - 06.2022
Skills
Creative & Communication Skills:
- Content Creation Scriptwriting Academic Writing Presentation Skills
- Public Speaking Social Media Strategy Research PR & Outreach
Technical Tools:
- Adobe Photoshop Illustrator InDesign Premiere Pro
- Canva MS Office Final Draft Google Workspace
Soft Skills:
- Self-disciplined, team-oriented, empathetic communicator, reliable under pressure
Affiliations
- Singing and Performing
- Literature
- Content Creation
Accomplishments
- Winner – Toycathon 2022 (National Level Innovation Contest by Govt. of India)
- Overall Proficiency Award – MA Communication (2022–2023)
- Eva Arrowsmith Award – For Leadership & Academic Excellence (2022)
Certification
Basic Statistical Analysis and its Interpretation using SPSS
Global Institute of Statistical Solutions (GISS)
Script Writing for a TV or Web Series
Coursera
Languages
Tamil
Native
English
Advanced
Public Profile
https://www.instagram.com/abinayaa_27/?hl=en
Timeline
Master of Arts - Film, Visual Culture and Arts Management
University of Aberdeen
01.2025 -
Creative Producer
Sun Tv Network Ltd
02.2024 - 10.2024
PR & Corporate Communications Intern
Hyundai Motor India Ltd
05.2023 - 07.2023
Master of Arts - Communication
M.O.P Vaishnav College For Women
06.2022 - 04.2024
Freelance Creative Assistant
Plus 91 Ultimate Cinemas
02.2022 - 06.2022
Assistant Director Intern
Box Office Studios (for Vijay TV)
12.2021 - 02.2022
Social Media & Design Intern
Digital Falafel
07.2021 - 09.2021
Bachelor of Science - Visual Communication
Women's Christian College
06.2019 - 06.2022
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