Hi, I’m
Abigail Riem
London,UK
Summary
Senior creative specialising in audience-first storytelling, branded content, and culturally relevant campaigns. Experienced in transforming briefs into compelling ideas, leading end-to-end productions, and building partnerships that connect brands with audiences and drive meaningful engagement.
Overview
7
years of professional experience
Work history
Orbis UKLondon, UK
Senior Content Producer
2026.01 - 2026.06 (5 education.months_Label)
Job overview
- Developed new social content strategy: driving a 350% increase in video view time, successfully capturing early audience attention and lowering drop-off rates.
- Directed creative and editorial vision for major campaigns, including leading production of a £30k video.
- Oversee content production across video, photography, design and digital channels, managing projects from initial brief through to delivery. including high level
- Use audience insight, analytics and performance data to identify opportunities, improve results and inform future content decisions.
- Manage relationships with agencies, freelancers and creative suppliers, ensuring projects are delivered on time, on budget and to a high standard.
- Work closely with colleagues across the UK and international teams to identify content opportunities and plan future content gathering activity.
- Managed a direct report and refined content strategy to create more engaging user experiences, resulting in a 20% increase in average website visit time.
- Continuously explore new tools, trends and creative approaches that improve efficiency, engagement and impact.
Orbis UK
Content Producer
2024.01 - 2026.01 (2 education.years_Label)
Job overview
- Spearheaded creative direction and delivery of iris campaign, developing bespoke iris-photography experience that generated £5000 in direct sales and established orbis uk's reputation for innovative public-facing campaigns.
- Generated engaging content that achieved over 5 million views, enhancing audience reach and elevating brand awareness.
- Executed world sight day campaign content, achieving nearly one million impressions and engaging diverse audiences.
- Drove 52% year-on-year increase in Christmas appeal income through strategic storytelling and content development in Ethiopia.
- Executed four international content-gathering projects in Ghana, Ethiopia, and Bangladesh to support fundraising communications and foster stronger donor engagement.
- Developed visual identity and creative assets for Orbis UK's flagship donor event to facilitate distinctive supporter experience and strengthen donor engagement.
- Coordinated freelancers, photographers, videographers, and suppliers to maintain high standards of creative output across various projects.
- Improved content planning and workflow processes, helping teams work more collaboratively and proactively across campaigns.
- Took ownership of editorial review and sign-off for website and blog content, maintaining quality and consistency across digital channels.
- Line managed Digital Marketing Officer, helping exceed income targets by 38.6% through coaching, support and clear prioritisation.
- Built strong relationships across fundraising, communications and international teams, ensuring content activity was aligned with wider organisational goals.
European Bank for Reconstruction and Development (EBRD)London
Multimedia Producer
2021.01 - 2024.01 (3 education.years_Label)
Job overview
- Created multimedia content across 38 economies, enhancing understanding of bank operations among governments, investors, partners, and the public.
- Increased audience engagement through implementation of insight-led video and digital content strategies.
- Led international content projects across more than 10 countries to ensure timely and effective delivery while managing freelancers, suppliers, and stakeholders.
- Developed creative concepts, scripts and multimedia campaigns supporting major institutional priorities and international initiatives.
- Developed crisis communications content addressing war in Ukraine and major international emergencies, including Türkiye and Morocco earthquakes.
- Collaborated with analytics teams to drive data-informed content decisions aligned with audience behaviour.
European Bank for Reconstruction and Development (EBRD)
Communications Intern
2020.01 - 2021.01 (1 education.year_Label)
Job overview
- Produced digital and multimedia content supporting the Bank's communications objectives.
- Coordinated content workflows and project timelines across multiple communications projects.
- Supported video production, editing and content distribution activities across corporate channels.
Global Radio & CGTN Europe
Freelance Broadcast Journalist
2019.06 - 2020.01 (7 education.months_Label)
Job overview
- Collated, scripted live news bulletins for Global, making sure reports were accurate and legally sound.
- Worked under tight deadlines in fast-paced newsroom environments while maintaining editorial accuracy.
- Responded swiftly during breaking news situations to provide real-time coverage.
- Coordinated logistics for field assignments, leading to successful remote broadcasts.
Education
Cardiff University
MA from Broadcast Journalism
/2018 - /2019 (1 education.year_Label)
The University of Exeter
BA from English & Drama
/2015 - /2018 (3 education.years_Label)
Skills
- Creative leadership
- Strategic storytelling
- Supplier & agency management
- Budgeting and financial planning
- International content production
- Integrated campaign development
Timeline
Senior Content Producer
Orbis UK
2026.01 - 2026.06 (5 education.months_Label)
Content Producer
Orbis UK
2024.01 - 2026.01 (2 education.years_Label)
Multimedia Producer
European Bank for Reconstruction and Development (EBRD)
2021.01 - 2024.01 (3 education.years_Label)
Communications Intern
European Bank for Reconstruction and Development (EBRD)
2020.01 - 2021.01 (1 education.year_Label)
Freelance Broadcast Journalist
Global Radio & CGTN Europe
2019.06 - 2020.01 (7 education.months_Label)
Cardiff University
MA from Broadcast Journalism
/2018 - /2019 (1 education.year_Label)
The University of Exeter
BA from English & Drama
/2015 - /2018 (3 education.years_Label)