Abigail Fisher

Head of a busy Sales and Marketing team at Dewynters. A passionate team of ticketing professionals, advising on sales and ticketing strategy both direct and third party channels, whilst providing key insights into market trends and consumer sentiment. Key clients have included The RSC, ATG Productions, Jamie Wilson Productions, Littlestar and Global Creatures.

• Identifying team strengths and development opportunities within Dewynters.
• Leading by example, with kindness as a key pillar.
• Fostered partnerships with key stakeholders, strengthening company reputation.
• Led successful sales strategies for over 30 productions.
• Continual proactivity on campaigns, including assigned account - developing initiatives and ideas in collaboration with Account Management.
• Lead, coordinate and plan sales force marketing across Dewynters productions.
• Overall management of sales force and direct marketing responsibility for assigned Accounts.
• Devise and implement marketing strategies e.g. Advance sales, Mid-term sales, Late/in-week sales, Groups, Education, Tourism – domestic & inbound - both for overall campaign strategy and within individual sales channels.
• Work closely with the Insights team to provide intelligence for direct marketing activity.
• Pricing expert - able to advise on ticketing and pricing strategy across a wide range of venues and productions for both theatre and non-theatre clients.
• Helping to devise pricing and recoupment plans, that are required for marketing campaigns, pitches and presentations.
• Developing and providing strategic input for Dewynters pitches.
• Maximise awareness for Dewynters productions with all sales partners for both online and offline marketing support.
• Feeding the Insights team new information about the competitive environment and consumer trends both on an industry and macro level.
• Proactively identifying opportunities for growth and development across our portfolio of clients.
• Attending key events and shows to represent Dewynters.
• Creative and innovative with ability to produce results driven campaigns.
• Excellent project management and organisational skills.
• Confident, resourceful with excellent relationship management skills.

• Implemented effective pricing strategies, considering competitor activity and market conditions.
• Oversaw daily sales operations, ensuring efficient workflow.
• Collaborated closely with the insights team and wider agency to provide overall marketing & sales intelligence on both an industry and macro level for campaign planning, and translate these into effective marketing and sales strategies.
• Work with the Insights team to gather audience insight, using these insights to shape Ticket Agent campaigns and audience development strategies.
• Continual proactivity on campaigns, developing initiatives and ideas in collaboration with Account Management & the Media team to enhance campaign value and innovation.
• Manage campaign budgets efficiently, including oversight of invoicing and billing.
• Proactively identifying opportunities for growth and development across our portfolio of clients and proposing new approaches to drive performance and client satisfaction.
• Build and maintain strong relationships with venues and sales partners, driving awareness of productions via both online and offline marketing support.
• Be a ticketing and pricing expert, acting as a key adviser on ticketing and pricing strategy across a wide range of venues and productions for both theatre and non-theatre clients.

• Set up, created and managed an in-house Groups and Ticketing Department for all National Theatre shows that transferred to the West End. Starting the department from scratch, using knowledge of the West End to ensure the smooth running of all NT product in a West End Theatre.
• Identifying sales patterns – working closely with the theatre owner and marketing agency to maximise sales during soft and buoyant periods.
• Ticket price advice. Working with my NT colleagues and the marketing agency on relevant pricing for all NT productions in the West End.
• Working closely with the groups teams and box offices where our shows are performing.
• Coordinating with the education department to ensure a smooth and pleasant booking experience for Schools for both their tailored workshops and tickets.
• Main point of contact between the NT and West End Box Offices.
• Proactive allocation management and mark backs between the NT and West End box offices.
• Maximising sales for NT West End by ensuring the correct pricing, including allocations with NT partners such as American Express.
• Weekly departmental sales reporting to senior management.
• Daily and weekly departmental reporting on all NTP productions in the West End and on Tour. Attention to detail is paramount in this area so a good knowledge of Excel and having figures to hand essential.
• Increase the level of groups and travel trade business and developing new business opportunities by hosting special events at our West End shows.
• Proof reading all groups marketing materials before going to press and liaising with Group and Travel Trade publications to promote NT productions.

• To negotiate preferential rates with marketing agencies for use across all Encore Tickets online channels including Theatrepeople.com/ Visitlondon.com and Discounttheatre.com plus Co-ordinating and developing promotions within Encore Tickets.
• Maximising revenue at soft and peak periods throughout the year with targeted promotions.
• Set-Up new rates on the Encore Tickets website / ticketing system.
• Sales reporting to marketing agencies and Producers.
• Assess market conditions in order to take the business forward.
• Developing Encore Tickets' relationship with the Telegraph and setting up weekly offers for their Box Office site, which Encore run.
• Solving technical and rate problems with the ticketing team.
• Auditing our competitors to make sure Encore is kept abreast of offers in the market and providing a weekly overview of shows opening / closing, news and new rates acquired.
• House Keeping - making sure all departments is kept up to date with new rates and offers, including the sales and groups teams.

• Increase the level of groups and travel trade business, developing new business opportunities and building on existing relationships with key clients.
• Reporting booking trends to management and marketing agencies within the Groups market and gaining feedback from clients as to what improvements the department could make and viable price structures for Group bookers.
• Responsible for assessing team performance, incentives and training.
• Proof reading and editing e-shots and the groups guide before going to press / client database.