Abigail Acland

Client: flynas – Led personalisation strategy aligned with CDP implementation, balancing stakeholder priorities with customer experience and revenue goals. Launched 10 personalisation Use cases and brainstormed over 30 set ready in the backlog.

Client: Boehringer Ingelheim – Designed global Go-to-Market use case playbook for CDP rollout; facilitated multi-time-zone workshops and strategic alignment across markets.

Client: Car Manufacture

• Responsible for developing the strategy behind the success of their CDP solution.
• Creating a roadmap of web personalisation’s to be developed and tested in multiple markets.
• Working closely internally with development, analytics and media teams to show the power of the solution.
• Developing ROI methodology with data team
• Bringing on board client side personal and showing them how the solution can empower them and their users in market.
• Launched in over 4 markets, showing uplift from personalisation of between 2-7% v Control.

Client: Heathrow and Heathrow Express

• As the incumbent data partners for Heathrow our remit has grown from delivering CRM emails to housing their SCV, helping them install and run the Adobe cloud solution across their estate and working strategically with them to commercialise through data driven marketing.
• Over my time we have transitions from one platform to another, linked Adobe Audience manager to customer behaviours and communications.
• Worked with the marketing and Loyalty team to launch multiple onmi channel campaigns.
• And helped delivered continued commercial uplift from a data first strategic approach.
• Results include increasing spend of Reward members by over 12% on campaigns and increase marketable base by 20%.

Clients: Multiple Industries

• One of my personal key highlights is launching multiple customer lifecycle programs which segment consumers based on their profile but also on their engagement levels and content preferences.
• My role involves working with the creative agency, analytic teams pulling in the insights and data available to create a program that is possible with the technology landscape as it is for my client.
• This included writing the business rules and setting the benchmarks and KPI’s for the program.
• Working with regional internal stake holders to understand their new Global database with how it impacts local territories CRM strategy and execution.
• Selling into the German market how Acxiom can support them in the campaign management side of using their new database and also eCRM Consultancy to ensure they set up the correct processes to deliver.
• I worked with the market to define their needs, put a proposal together of the campaign team they needed for the UAT, migration and BAU of their new campaign management tool.
• In addition up sold consultancy services to help them internally educate and define the new processes and how best to utilize their database given their current state and future plan.

Client: Sony Mobile

• Working as Operations and Account Director o
• Acxiom's remit for Sony Mobile is helping drive and deliver their Global CRM program through Database management, analytics, strategy, technology and then delivery through multi-channel platforms.
• My key responsibility is managing the team delivering the Global communications.
• All communications are reported, tracked and localized for each country by the team.
• As part of the work I have overseen the Re brand from Sony Ericsson to Sony Mobile ensuring the complete database were informed of all the changes and impacts.
• I have worked on the deliverability of the eCRM communications into over 53 countries.