Abid Mirza
West Drayton,Middlesex
Summary
Accomplished professional with expertise in management, recruitment, and brand development. Demonstrated success in enhancing customer experience and driving marketing initiatives. Proficient in CRM, HR, and brand building, with strong leadership capabilities. Committed to leveraging skills to achieve organisational growth and excellence.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work history
Assistant Manager - Breguet Selfridges London
Breguet
London, Grater London
04.2025 - Current
- Streamlined store operations through efficient scheduling and comprehensive training programmes.
- Managed daily operations to maintain seamless shop floor functionality.
- Conducted regular team meetings to foster open communication among staff.
- Developed strong relationships with Selfridges, enhancing trading conditions awareness.
- Executed audits, ensuring accuracy of reports and compliance standards.
- Implemented new procedures to improve customer service and drive loyalty.
- Coordinated with Business for successful client engagement events, boosting brand visibility.
Director
AbzLuxury
London, Middlesex
08.2022 - 04.2025
- Established connections with workshops and suppliers throughout London
- Managed negotiations with clients to secure profitable contracts.
- Oversaw financial planning, ensured fiscal stability of the organisation.
- Utilised social media platforms to increase brand awareness and customer engagement
- Identified and capitalised on growth opportunities in the market.
- Developed effective marketing strategies that increased brand recognition and customer loyalty
- Initiated digital campaigns with focus on targeted demographics.
- Analysed sales reports to identify trends and update strategies.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Travel Retail Management CSL
Avolta
Heathrow, Hillingdon
03.2024 - 12.2024
- Streamlined daily operations by coordinating duty planners based on flight schedules, ensuring optimal service readiness during peak customer footfall.
- Managed challenging situations to ensure customer satisfaction.
- Collaborated cross-functionally for seamless service delivery by working closely with Back of House and Front of House.
- Responsible for delivering KPI's through team motivation and incentives.
- Facilitated staff development with ongoing training initiatives.
- Managed front-of-house operations to maintain high level of service by overseeing staff and delegating tasks efficiently.
- Holding team 121 and HR procedures of performance management.
- Coordinated staff schedules to maximise productivity.
Team Manager
Gucci
Heathrow
06.2023 - 12.2023
- Setting up L&D Training and Development plans for the team through monthly reviews
- Established clear roles and responsibilities for each team member, allowing for better accountability and collaboration
- Recruitment
- Monitored team performance and identified areas of improvement, resulting in 106% target achieved in 1st 3 months
- Developed training plans for new product launches
- Completed year-end Audit with 99% result
- Encouraged open dialogue amongst employees for better problem-solving ability.
- Delegated responsibilities efficiently amongst team members.
General Manager
Goldsmiths
London
08.2015 - 07.2022
- Managed sales team of 20+ members to meet and achieve sales goals
- Exceeding targets of 116% in 2021 and 123% in 2022 with key focus on customer experience and client relationship management
- Analyzed customer feedback and usage data to identify areas for improvement and develop strategies to increase customer loyalty
- Consistently grew brands by taking market share through strategic panning in showroom such as Tag, Tudor, Cartier, Breitling, Preowned, etc
- Developed and implemented comprehensive marketing strategy that increased brand awareness and drove traffic to website
- Developed and monitored budgets to ensure financial targets were met and cost-saving measures were implemented
- Built and managed high-performance team that achieved all key performance indicators
- People management set up with 16 team members and 2 Assistant Managers
- 3 years operations, achieved 95% Audit results with budget planning for showroom and client experience expenses
Sales Manager
DM London
London
05.2014 - 07.2015
- Moving on from Aurum and looking for greater opportunities, joined DM London in Selfridges as their Sales Manager overlooking 30 different brands
- Management role included recruiting and developing sales team members supporting 3 other sites including Rolex Boutique, Designer Watches, and Service Centre
- Managing and motivating large sales teams with over 40 team members including 5 supervisors and 2 assistant managers
- Stock Management and selection
- Recruitment and performance management with training and performance development
- Developing market strategies to build business
- Maximising profit through effective use of business KPIs and performance management processes
- Organising Company events backed by brands for exclusive products
- Increased sales by 13% against LY to achieve shortfall of 2 million YTD
- Sold 25 Limited Edition units in 21 days from launch
- Achieved 3% KPI of discount control
- Increased client CRM by creating open-book system
Store Support Manager
Goldsmiths
London
02.2005 - 04.2014
- Been promoted through different ranks, holding many different titles based on new roles and opportunistic starting in Brent Cross
- Showrooms I have managed over 9 years ranged from refit locations to Rolex-led showrooms
- Training and developing sales teams (11 in Oxford, 18 in Lakeside and 14 in White City)
- Recruitment and disciplined performance management
- Maximising profit through effective use of business KPI's and performance management process
- Enduring targets are achieved whilst maintaining brand image and status
- Identifying and winning new business opportunities within defined market sectors
- Increased Rolex profile in Oxford by achieving £460K increase in 3 months
- Developed Breitling business and increased sales by 25% £160k in 4 months
- Completed Fast Track Management Course
- Promoted existing team internally after completing Diamond Training Program
- Increase diamond product sales by 12%
- Developed brand presence in local area by building client relations and networking through Omni channels
Education
Jet 2 Professional Jewellers Certification - Jewellery Design & Management
JET 2
London 04.2021 - 06.2022
GNVQ - Business Advance GNVQ double Award, Information Communication Technology
Uxbridge Collage
London 09.2002 - 09.2003
AS Law - AS Law & GCSE
Cresses School
London 09.2000 - 09.2002
Skills
- Management Skills
- Recruitment
- Brand Development
- Customer Experience
- Marketing
- CRM
- HR
- Brand building
- Leadership
Languages
Urdu
Native
References
References available upon request.
Timeline
Assistant Manager - Breguet Selfridges London
Breguet
04.2025 - Current
Travel Retail Management CSL
Avolta
03.2024 - 12.2024
Team Manager
Gucci
06.2023 - 12.2023
Director
AbzLuxury
08.2022 - 04.2025
Jet 2 Professional Jewellers Certification - Jewellery Design & Management
JET 2
04.2021 - 06.2022
General Manager
Goldsmiths
08.2015 - 07.2022
Sales Manager
DM London
05.2014 - 07.2015
Store Support Manager
Goldsmiths
02.2005 - 04.2014
GNVQ - Business Advance GNVQ double Award, Information Communication Technology
Uxbridge Collage
09.2002 - 09.2003
AS Law - AS Law & GCSE
Cresses School
09.2000 - 09.2002