Abi Ghali

Co-founded a professional community dedicated to supporting and connecting women across the Internet of Things (IoT) ecosystem

• Spearheading operational strategy and growth planning to expand membership, engagement, and visibility within the tech industry.
• Organized and launched the network's first virtual meetup/webinar, with ongoing work on programming and partnership development.
• Leading initiatives to share expertise, promote peer learning, and spotlight underrepresented voices and achievements in IoT.
• Managing digital communications, community outreach, and social media efforts to drive awareness and participation.
• Building relationships with parellel networks to help amplify our initiative.

I was the second account executive hire in Europe and the first Account executive looking after the APAC region and the middle east solely. I was responsible for developing sales strategies to drive net new business and drive revenue growth across 70+ countries.

• Generated 3.84 ACV in pipeline for 2025
• $152k ARR closed in 2024
• 20% close rate in 2024 from initial discovery call
• One of four Executives to lead the Edge Impulse company through an acquisition to Qualcomm
• Accomplished the companies first expansion into APAC, completing the companies first deals in China, Taiwan, Phillipines and in Japan.
• Secured New business deals for companies listed in Fortune 500 global companies & TOPIX Large 70 Index.
• Achieved the companies first AWS marketplace win and established the process for the revenue team to replicate this
• Managed complex negotiations with high-value accounts, resulting in mutually beneficial contracts.
• Implemented innovative sales techniques and processses for Securing business, including stages for deals, Slide decks and talk tracks for the company
• Managed the european team for onsite enteprise workshops and innovation days
• Handled complex and long procurement processes navigating large enterprise processes
• Assisted with organising numerous shows around Europe, introducing our technology to the Industrial, medical, consumer and embedded network.

• I was the first sales hire for the UK branch of Particle, responsible for the generation of net new business revenue across Europe, along with expanding existing opportunities.
• Within Particle and the European team I spearheaded the commercial IoT division of Micro Mobility and Smart energy - helping establish presence in Europe.
• Accomplished 164K in software fees alone (ACV), and more in hardware sales, which made me the second highest performer out of all account executives (both commercial and enterprise) in the UK.
• Hold the company record for fastest time to deal close from joining (45 days), and an additional record of 2 deals in the first 90.
• Achieved a promotion within 12 months to due to upskilling commercially and technically.
• Led customers through from POC to deployment in all different industries - (EV charging, Vibrational Energy harvesting, access management, Wind Energy, BMS) - a process that takes upwards of 6 months.
• Generated 1.3M ACV in pipeline for 2023 (4X target)
• Bought on the first official partner for particle which has led to more enterprise deals being executed, allowing the business to recognise the importance of partnerships in assisting revenue and targets.
• Attended numerous shows around Europe, introducing our technology to the utility market, industrial machinery, Smart energy companies and light electric vehicles.
• Was the first account executive on the ground, so took it upon myself to help onboard my UK colleagues with both the architecture of the company and the product offering.
• Personally mentored my BDR's and coached through prospecting.

• Targeting C-suite prospects in a range of sectors and in between SME's and Enterprise level.
• Identifying and generating the correct ICP's for contacting, as well as building consistent lists.
• Using Emailing, Calling, Linkedln, Video and more channels to outreach and introduce businesses to the compliance cockpit.
• Conducting Discovery Calls and finding next steps for the AE.
• Being a mentor to a newly joined SDR, passing on what I have learnt as well as sharing this with the wider sales team.
• Began to draft contracts and send them over whilst closing the opportunities/ sending them over to the product team.
• Made the most amount of opportunities generated in the UK SDR team for both of the quarters prospected.
• Active in keeping up to date with compliance knowledge (laws and regulations) and sales knowledge by networking and researching.
• Conducting A/B testing and campaign analysis to make sequences and prospecting improved every quarter.

• Supervising the sales staff, making sure the store's sales targets are attained (business and consumer), solving customer complaints and writing sales reports.
• Devised strategies to boost customer sales and drive referrals through excellent service.
• Selling mobile phone and tech contracts to individuals and businesses resulting in being top in the area for total number of acquisitions for three consecutive months.

• Drafting legal Contracts (in particular estate planning and shareholder agreements) and programming with legal automation software (Contract express and Josef).
• Developing and adapting customer-orientated questionnaires (employment law, property law, general insurance) on the company website using legal technology and specialist programs.
• Helping to build a learning management system (SharePoint etc) and meeting with said companies.
• Automating processes, streamlining the business within house (Automate, nintex solutions etc).

• Training up new employees in each area of the restaurant.
• Managing drive-through while ensuring the continuation and enhancements of services.
• Resolving customer complaints.
• Working in an extremely fast-paced environment.

• Booking in customers.
• Managing pre-booked tickets and sorting out large groups.
• Upselling merchandise and golf tickets.
• Ensuring an enjoyable experience for all of the customers within the venue.
• Managing groups onto courses and dealing with golf equipment.
• Closing down bar and reception.

• Dealing with cashing up and closing and opening the store.
• Training up new employees on basic customer service techniques and procedures.
• Working within a small team reliant on each other.
• Providing good quality service to customers by learning the company's products in detail.

• Achieving and maintaining set targets for the company (5 sales a day on average, 100 calls a day).
• Resolving customers queries when transferring broadband and line rental providers.
• Building rapport between the customer and myself.
• Assisting new employees on techniques to boost sales.