Abhishek Singh
London
Summary
Experienced marketing professional with 5+ years managing end-to-end digital marketing programs and campaigns across programmatic, paid social, and search channels. Skilled in campaign planning, cross-functional collaboration, creative workflow management, reporting, and optimisation across multiple markets. Data-driven, adaptable, and able to manage multiple workstreams in fast-paced environments.
Overview
9
9
years of professional experience
4040
4040
years of post-secondary education
Work history
Senior Programmatic Executive
Artefact UK
London
01.2024 - 01.2026
- Own end-to-end campaign management across programmatic display, video, native, CTV, audio, and paid social campaigns, ensuring alignment with business objectives.
- Partner with creative, analytics, and media teams to coordinate campaign workflows, approvals, and asset development.
- Manage multi-market campaigns with partners including Skyscanner, Kayak, and TripAdvisor, driving performance for Hertz MF and LF campaigns.
- Designed and launched campaigns from client briefs, delivering budget forecasts, targeting strategies, and A/B testing plans to planning and investment teams.
- Implement process improvements and automation, streamlining reporting, pacing, and campaign delivery.
- Deliver insights, dashboards, and reports via Power BI, Excel, and SimilarWeb, informing optimisation and strategy, and increasing AOV by 20% for display ads.
Programmatic Executive
Essence Mediacom UK
London
02.2022 - 01.2024
- Executed multi-channel digital marketing programmes across DV360, TTD, Amazon DSP, and TAM, aligning with client objectives.
- Coordinated creative, ad operations, analytics, and account teams to ensure seamless campaign execution across EMEA.
- Developed project plans, timelines, and reporting dashboards, providing visibility on KPIs, risks, and deliverables.
- Analysed campaign data using Tableau and Excel, optimising targeting and bidding strategies to improve CTR by 20%, and drive a 30% sales increase.
- Managed budgets, reconciliations, and invoicing via Prisma and MX, ensuring financial accuracy.
Marketing Manager
AIESEC
New Delhi
01.2017 - 02.2019
- Managed paid media campaigns on Google Ads and Facebook Ads from planning through optimisation, exceeding KPIs.
- Collaborated with internal teams and stakeholders to align messaging, creative, and targeting strategies.
- Analysed campaign performance and delivered actionable insights to improve lead quality and conversion.
- Collaborated with cross-functional teams to ensure alignment of paid media efforts with broader marketing objectives and messaging.
- Managed budgets across multiple industries to maximise ROI, and ensure efficient spend management.
- Maintained relationships with key clients, including KPMG, EY, and Coca-Cola, ensuring smooth campaign delivery.
Education
Msc - Sports Business, Management and Policy
Metropolitan University
ManchesterBachelors of Commerce - Business
University of Delhi
New DelhiSkills
- Google Adwords
- Microsoft Excel
- Tableau
- Trade Desk DSP
- Amazon DSP
- Lead Generation Management
- Criteo DSP
- Leadership
- DV360
- Google Analytics
- Programmatic Advertising
- Data Management
- CRM
- Similar Web
Timeline
Senior Programmatic Executive
Artefact UK
01.2024 - 01.2026
Programmatic Executive
Essence Mediacom UK
02.2022 - 01.2024
Marketing Manager
AIESEC
01.2017 - 02.2019
Msc - Sports Business, Management and Policy
Metropolitan University
Bachelors of Commerce - Business
University of Delhi