ABHINAV DWIVEDI
Coventry, Warwick
Summary
Knowledgeable and critical-thinking Sales & Marketing professional with experience in developing marketing strategies, managing sales teams, and executing marketing campaigns. Uses a data-driven approach to marketing campaign management and strategy. Skilled at driving brand awareness through cost-effective ideas and concepts. Proven track record in driving brand awareness and revenue growth with expertise in Total Quality Business Management.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Senior Marketing Consultant
CaloryTech
Coventry
10.2023 - Current
- Conducted a prolific digital/social marketing campaign to create awareness of the innovative thermal management system GrafX Craft and implement marketing plans to amplify awareness of their innovative battery technology.
- Create marketing materials, including product brochures, presentations, and digital content across digital marketing channels and social media platforms to expand the company's reach.
- Utilized SEO and other B2B strategies to enhance leads from visitors to CaloryTech’s website.
- Analyzed market trends and competitor activity to refine marketing approaches.
- Collaborated closely with the website developer to overhaul the UI/UX design of the website and generated leads from CaloryTech’s website.
Assistant Consultant
Dedicated Freight Corridor Corporation of India
Kanpur
10.2021 - 08.2022
- Oversaw groundbreaking rail setup for Indian Railways, a first-of-its-kind initiative after India's independence.
- Conducted in-depth research and analysis, offering valuable insights for decision-making and risk management.
- Collaborated with a head consultant to implement industry best practices, optimizing project efficiency and effectiveness.
- Led responsibility for Bhaupur-DDU section (Eastern DFC) - progressed to 93% completion from 68% upon joining.
- Facilitated execution of technical project work and consulting in line with delivery deadlines, quality control policies, and report writing standards.
- Defined and communicated project requirements and scope and ensured these were met ahead of project completion.
Co-Founder
Modern Age Preachers
New Delhi
04.2020 - 11.2021
- Co-founder and Workshop Facilitator at Modern Age Preachers, an educational initiative delivering practical life skills to students.
- Conducted 20+ engaging workshops on Personal Finance, Mental Health, and Soft Skills Development, empowering students for the future.
- Expanded workshop reach through collaborations with educational institutions, fostering strong partnerships.
- Leveraged digital marketing strategies, including SEO targeting, to build a substantial network across multiple social media platforms.
- Created diversified content on YouTube, amassing 4500+ subscribers and 900000+ views
- Hosted informative podcasts - 'Modern Age Podcast' and 'Alpha Pod with Abhinav,' offering educational and career insights.
Deputy Manager
Ashok Leyland
Varanasi
07.2018 - 04.2020
- Sales & Marketing
- Deputized as Deputy Manager for theLong Haulage segment, managing a team of 10+ Sales and Marketing Executives in Varanasi and Gurugram
- Oversaw TQBM at Lucknow Regional Office, ensuring efficient process-driven Sales and Marketing.
- Utilized Advanced Problem Solving Project Management techniques to improve Post Service Feedback for low-performing outlets in Gurugram.
- Prepared sales forecasts and reports, monitoring performance against targets and analyzing market trends.
- Supported successful product launches and organized customer and financer events to promote Ashok Leyland's products
- Designed and executed effective marketing campaigns to enhance brand awareness and generate leads.
- Expanded the customer base in the Varanasi region by establishing strong relationships with key clients and dealers.
- Managed and monitored multidisciplinary teams, providing coaching to consistently exceed KPI targets.
Education
MSc - Business with Marketing
Warwick Business School
09.2022 - 09.2023
B.Tech - Mechanical Engineering
Dehradun Institute of Technology
Dehradun 07.2014 - 05.2018
Skills
- Sales and Marketing
- Business Development
- Marketing Strategy
- Digital Marketing
- Social Media Marketing
- Microsoft Office
- Content Creation
- Design and Editing Software
- Leadership and Teamwork
- Time management
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Timeline
Senior Marketing Consultant
CaloryTech
10.2023 - Current
MSc - Business with Marketing
Warwick Business School
09.2022 - 09.2023
Assistant Consultant
Dedicated Freight Corridor Corporation of India
10.2021 - 08.2022
Co-Founder
Modern Age Preachers
04.2020 - 11.2021
Deputy Manager
Ashok Leyland
07.2018 - 04.2020
B.Tech - Mechanical Engineering
Dehradun Institute of Technology
07.2014 - 05.2018