Abdul Mirza
London,United Kingdom
Summary
Marketing professional with extensive experience in Facebook Marketing, Performance Marketing, and Paid Social Media. Proven ability in Campaign Strategy, Creative Development, and A/B Testing, alongside expertise in Targeting and Retargeting. Strong focus on Optimization, Compliance, and Brand Safety, while promoting Ethics and Sustainability. Committed to delivering strategic marketing initiatives that align with organizational objectives.
Overview
6
6
years of professional experience
Work history
Paid social Manager
EF London
London
06.2024 - Current
- Executed and optimised paid social campaigns on Meta, TikTok, LinkedIn, and other platforms to drive student acquisition and enhance brand visibility.
- Managed comprehensive campaign lifecycle, encompassing media planning, ad creation, A/B testing, performance monitoring, and reporting.
- Applied data-driven insights and audience segmentation to increase click-through rates and conversion rates.
- Collaborated with marketing, sales, and creative teams to align campaign strategies with business objectives.
- Conducted performance analysis using Google Analytics and Meta Ads Manager to inform budget allocation decisions.
- Monitored industry trends and algorithm changes to maximise effectiveness of campaigns.
- Achieved significant improvements in lead quality while reducing cost-per-acquisition through continuous optimisation.
- Facilitated staff training, leading to enhanced customer service standards.
Paid Social Campaign Manager
Tech Goat
London
09.2022 - 05.2024
- Championed innovative approaches, experimenting with new digital tools and techniques to stay ahead of industry trends.
- Optimised social media campaigns by monitoring performance metrics regularly.
- Streamlined processes within the department, boosting productivity significantly.
- Evaluated campaign performance using analytics tools, adapting strategies in real-time to enhance results.
Campaign Manager
Digitz Digitas
London
01.2022 - 08.2022
- Led integrated marketing campaigns across multiple product lines and consumer segments.
- Developed and executed data-driven marketing strategies aligned with brand objectives.
- Managed budgets and ROI optimization, ensuring efficient media spend.
- Conducted market research and competitor analysis to guide strategy.
- Collaborated cross-functionally to deliver seamless campaign execution.
- Created compliant advertising assets and implemented digital initiatives across social media, email, and online platforms.
- Monitored performance metrics, optimizing campaigns for improved results.
Social Media Manager
Happa studios
01.2021 - 03.2022
- Managed multi-platform social media accounts (Facebook, Instagram, Twitter, LinkedIn, Pinterest) ensuring consistent branding and messaging.
- Created and scheduled engaging content using tools like Hootsuite and Buffer, tracking performance metrics and campaign results.
- Executed paid social campaigns and optimized ad performance through analytics and insights.
- Implemented influencer marketing initiatives to expand reach and drive brand awareness.
- Collaborated with designers and copywriters to deliver compelling content across channels.
- Delivered data-driven reports and recommendations to improve ROI and campaign effectiveness.
Social Media Manager
Creative Dots
12.2019 - 12.2020
- - Developed and implemented comprehensive social media strategies for clients to enhance their online presence and engagement. - Conducted thorough market research and competitor analysis to identify trends and opportunities for clients in their respective industries. - Monitored and responded to comments, messages, and inquiries on social media platforms, fostering positive interactions and managing online reputation.
Education
Bachelor of Arts - Media and Advertising
Beaconhouse National University
Master's degree - Strategic Marketing
University of Sussex
Brighton, Brighton and HoveSkills
- Facebook Marketing
- Performance Marketing
- Paid Social Media
- Campaign Strategy and Planning
- Creative Development and A/B Testing
- Targeting and Retargeting
- Optimization and Scaling
- Compliance and Brand Safety
- Ethics and sustainability
- Strategic marketing campaigns
- Executive decision-making
- Executive presentation
- Strategic visioning
Websites, Portfolios and Profiles
www.linkedin.com/in/abdulrehman-mirza-2ab254272
Languages
English
Urdu
Hindi
Punjabi
Timeline
Paid social Manager
EF London
06.2024 - Current
Paid Social Campaign Manager
Tech Goat
09.2022 - 05.2024
Campaign Manager
Digitz Digitas
01.2022 - 08.2022
Social Media Manager
Happa studios
01.2021 - 03.2022
Social Media Manager
Creative Dots
12.2019 - 12.2020
Bachelor of Arts - Media and Advertising
Beaconhouse National University
Master's degree - Strategic Marketing
University of Sussex