Abdul Rashid Zakari

- Experience in Merchandising, Product, Retail, or Marketplace.
- Experience developing and implementing product strategy with strong understanding of seasonal planning process, product/franchise management, application of consumer and marketplace insights and analytics, and financial management.
-Experience in activations, brand endorsements,athlete tie-ups - Supported front-line sales teams with well-coordinated administrative operations

- Customized promotional strategies to meet needs of different clients, products and services

- Maintained ownership of [Type] sales pipeline, sourcing and developing new business opportunities to drive sales.

• Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
• Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
• Used multi-source data to determine sales and delivery terms for products and services.
• Allocated teams, materials and calendar space for individual projects.
• Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
• Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
• Established budgets for programme activities and controlled expenditure to meet targets.
• Optimised sales methods to best engage, acquire and retain customers.