Hi, I’m
ABDULMALIK BABATUNDE AKINLOLU
Coventry,Coventry
Summary
Enthusiastic, goal- driven, dynamic and highly motivated individual with a keen interest in public relations, brand and event management. A hardworking retail leader accustomed to overseeing section operations to foster productivity and profitability. Monitors KPIs to track sales performance and implement actionable improvements. Offers proactive approach to challenges with high-level critical thinking skills and superior business acumen.I build strategic and innovative structures that include the preparation of strategic concept and implementation plans, overseeing of project execution and creation of metrics that drive the overall present and future goals of the entire corporate and business strategies.
Overview
10
years of professional experience
Work History
Hi-5 Gaming Solutions
Retail and Sales Executive
10.2022 - 07.2023
Job overview
- Researched and implemented trends and global standards that have strategic fit with the company's practices and processes
- Managed a marketing team of 4 in delivering on three core pillars, data, insight, and innovation
- Coordinated with retail sales representative teams to provide excellent customer service
- Provided customers with information about product features, pricing and after sale services
- Prepared global standard quarterly reports and trend analysis to facilitate alignment in collaboration among all stakeholders
- Conducted price and feature comparisons to facilitate purchasing.
The Formula
Creative Director
01.2022 - 10.2022
Job overview
- Develop growth strategies for other corporate initiatives to deliver on deepening the company's positioning and increasing client retention and acquisition
- Assisted in the achievement of an average of 30% monthly growth-rate in acquisition for 2 products currently in the post-launch phase
- Collaborated with the marketing and sales department in developing marketing plans, analyzing reports and identifying opportunities
- Developed internal marketing campaigns and creative strategies
- Analyzed brand tracking, market trends and competitor landscape
- Produced fresh, innovative work and digital experiences for audiences
- Oversaw the presentation of final concepts for consumer experience.
Connect Marketing Services
Research Strategist
01.2021 - 12.2021
Job overview
- Developed strategic concepts plans and frameworks for Marriott, National BasketBall
- Association in Collaboration with Hennessy
- Develop commercial plans using finance, data projections, and decision-making models to advise on next steps on existing initiatives
- Prepared a global standard report for UEFA Champions league , as a business development effort in positioning the company as an expert in its key offerings
- Prepared strategic marketing plans for businesses across sectors like, Telecommunications (MTN specifically),Finance (Mastercard and Stanbic), Digital/Tech (Business-in-a-box
- Onehealth by Axa) and FMCG sector (Promasidor and FMN)
- Formulated and administered growth plan surveys for various organizations
- Initiated, developed and organization of brand activation events
- Developed strategic concept plans and initiatives that deliver on corporate and business goals both for the company and businesses
- Prepared brand and go-to-market strategy for Dangote Cement and The Place
- Organization: 8ball Lounge
Durti Films Production
Producer / Content Director
02.2018 - 02.2021
Job overview
- Negotiated outside service contracts for logistics, entertainment, and sponsors
- Provided photography, cinematography and visual contents for clients- Banky W, Ice Prince, and
- Sean Tizzle.
Lounge/Brand Manager
10.2019 - 12.2020
Job overview
- Managed and monitored administrative and staff activities to ensure efficiency and effectiveness in productivity
- Developed communication and marketing plans for new/existing events
- Overseeing the functions of the department to include general bar and lounge service to private functions
- Monitoring the set-up of the bar, lounge, private functions and hospitalities
- Directly supervising Department employees in order to fulfill client needs in accordance with policies and procedures.
Tinny Entertainment Africa
Content Creator/Event Planner
03.2019 - 09.2019
Job overview
- Developed communication and marketing plans for new events
- Coordinated and monitored event timelines and ensured all deadlines were met
- Provided brand awareness and developed Pr/Marketing strategies for promotions
- Content creation for videos, adverts on various social media platforms and television stations.
92' StreetzLagos
Social Media Consultant
12.2017 - 05.2019
Job overview
- Drive brand awareness, consumer engagement, and traffic to all social media pages and websites by creating interactive, inventive posts focused on building a lasting social following
- Interface with businesses to develop brand awareness and increased traffic using traditional
- PR/marketing strategies and techniques.
Midas Media
Brand/Social Media Consultant
02.2018 - 02.2019
Job overview
- Creation and design of brand identity logos
- Provided brand awareness and developed PR/marketing strategies for Oronna festival promotion
- Content creation for the festival on various social media platforms.
Prec Track
Social Media Consultant
01.2018 - 05.2018
Job overview
- Analyzed data to determine the most effective approach toward a social media presence
- Worked with the web developer so as to optimize the SEO and media presence
- Initiate conversations through forums and online social media postings.
Nodge Entertainment
Event Planner/ Brand Developer
06.2013 - 08.2017
Job overview
- Developed communication and marketing plans for new/existing events
- Acted as lead customer service representative in the areas of ticketing and sales
- Visited venues to plan layout of seating and decorations, negotiated price and secured event space.
Social Media Consultant
02.2015 - 03.2016
Job overview
- Launched campaigns and organized a mentoring program on social media strategies
- Helped sales channel increase sales contacts 10% through strategic social media outreach
- Trained executives on utilizing Facebook, Twitter and Instagram resulting in further development of the company's social media involvement
- Strengthen marketing tactics, analyze trend data, create engagement goals, performance optimization, and identify strengths and weaknesses
Education
Federal University of Agriculture
Bachelor of Science from Economics
2018
Skills
- Social Media Marketing
- Brand Strategy
- Event Production and Management
- Client and VIP relations
- Venue and Logistics Co-ordination
- Commercial drive
- Consultative selling
- Customer service
- Field sales retail
- FMCG sales
- Face to face selling
- Merchandising and operational standards
- Solutions sales
Languages
English
Fluent
Timeline
Retail and Sales Executive
Hi-5 Gaming Solutions
10.2022 - 07.2023
Creative Director
The Formula
01.2022 - 10.2022
Research Strategist
Connect Marketing Services
01.2021 - 12.2021
Lounge/Brand Manager
10.2019 - 12.2020
Content Creator/Event Planner
Tinny Entertainment Africa
03.2019 - 09.2019
Producer / Content Director
Durti Films Production
02.2018 - 02.2021
Brand/Social Media Consultant
Midas Media
02.2018 - 02.2019
Social Media Consultant
Prec Track
01.2018 - 05.2018
Social Media Consultant
92' Streetz
12.2017 - 05.2019
Social Media Consultant
02.2015 - 03.2016
Event Planner/ Brand Developer
Nodge Entertainment
06.2013 - 08.2017
Federal University of Agriculture
Bachelor of Science from Economics
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