Abdullah MIZO
London,United Kingdom
Summary
Business analytics and data visualization professional with 7+ years of experience working with industry leaders such as Google, Meta, PepsiCo and many more. Specialized in leveraging SQL and dashboarding tools like Power BI to deliver actionable insights and streamline reporting processes. At Meta, optimized AR/VR sales reporting for the EMEA region, enhancing data-driven decision-making. Proven track record of building impactful reporting solutions, including award-winning Power BI apps at PepsiCo.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work history
PRODUCT ANALYST
GOOGLE
2025.03 - 2025.06
- Work across 4 internal tools that support sales and marketing teams in creating and managing Google Ads Events.
- Partner closely with Product Managers to define OKRs and success metrics.
- Build and maintain an annual OKR dashboard that enable PMs and leadership to efficiently track performance and assess progress against key objectives.
SR DATA ANALYST
HALA GROUP
2024.09 - 2025.03
- Company Overview: Domino’s Franchisee with 85 stores and expanding.
- Joined to help drive a data-driven culture, help improve reporting platform and also aid with analyses.
- For example, helped estimate impact on the business due to increased NI/min wage and currently looking at how pricing can be manipulated to help mitigate these budget increases.
- Domino’s Franchisee with 85 stores and expanding.
BUSINESS ANALYST
META
2022.08 - 2024.06
- Responsible for reporting for AR/VR sales in EMEA region.
- Streamlined manual weekly reporting process, saving about 3hrs per week.
- Worked closely with other Analytics members on new Reporting revamp project and created a new set of dashboards.
- Work with other regional leads to provide insights on weekly performance and produce a cohesive global narrative.
- Utilize market data to provide insights on Gaming/VR market.
- Helped transform EMEA WSR by providing better visuals and data points which help facilitate actionable conversations.
POWER BI DEVELOPER
MARKS & SPENCER
2021.07 - 2022.04
- Created Dashboard/Reporting suite used by leadership team to track ecommerce transformation initiatives.
- Worked closely with ecommerce transformation manager to understand reporting requirements and KPIs.
- Liaised with various stakeholders and data teams throughout the business to gather data.
SALES INTELLIGENCE ANALYST
PEPSICO UKI
2020.02 - 2021.07
- Worked on any Go To Market (GTM) projects – in charge of reporting and insights.
- Developed a Power BI reporting app, which includes a dashboard with the latest sales data and performance vs target for the latest GTM project.
- I was able to win an award for the App, specifically for the mobile friendly report which Delivery Drivers use to check whether a store is eligible for a discount.
- Also used VBA to automate processes which would streamline data collection and automatically store files with correct naming conventions.
SALES OPERATIONS ANALYST (FTC)
LENOVO UKI, JARMANY DATA SERVICES
2019.01 - 2020.01
- Originally bought in as a cover for a period of 2 months but was extended to a year because of the impact of new reporting/dashboards created.
- Role involved working closely with Commercial and Consumer Sales Operation Managers to build automated forecasting and reporting tools using sophisticated data models which consolidate several data sources (Sales data, Inventory data, forecasting data) saving a great deal of time for the operations managers.
- Quickly established myself as the go to person for any data requests, usually running analysis such as tracking campaign results, ROI analysis, forecasting based on historical trends etc.
DATA ANALYST
SAMSUNG EO, JARMANY DATA SERVICES
2018.10 - 2018.12
- Ran a project which investigated potential monetary loss due to low inventory related to Samsung Domestic Appliances in Media Market Retail Stores (Germany) and Uni Euro Retail Stores (Italy).
- By creating a rule-based model which analyzed sales and stock history, using VBA I was able to automatically iterate through store level data and identify the monetary loss due to low stock and identify particular problem regions.
- Findings were clearly presented using Microsoft Power BI as a visualization tool.
CHANNEL MARKETING ANALYST
MICROSOFT CDS UKI, JARMANY DATA SERVICES
2018.01 - 2018.09
- Responsible for building several automated sales dashboards used by senior stakeholders on a weekly basis which tracked consumer device sales and Microsoft field team performance in key retailers.
- Determined which retail stores Microsoft Field team should be placed in to generate highest ROI, this included a deep analysis of store level sales data.
- I was also able to streamline my day-to-day data processing duties by building a web scraper using Python which gathered product level information online.
CAMPAIGN INSIGHTS ANALYST
SAMSUNG EO, JARMANY DATA SERVICES
2017.10 - 2017.12
- Responsible for tracking user behavior and user journey on Samsung Europe websites, using a tool known as Clicktale which provided heatmaps and website analytics, I was able to feedback actionable insights to improve user journey online.
- I also used Adobe analytics to pull through reports with KPI’s such as click through rate, bounce rate, number of cart adds etc. to help track performance.
Education
BSC - MATHEMATICS
BRUNEL UNIVERSITY LONDON
2014.09 - 2017.07
ENGINEERING FOUNDATION - undefined
BRUNEL UNIVERSITY LONDON
2013.09 - 2014.07
A LEVELS - Mathematics, Economics, Psychology
WESTGATE SCHOOL
2010.09 - 2012.06
Skills
- SQL
- Microsoft Power BI
- Python
- Advanced Excel
- MATLAB
- Data Models
- Data Visualization
- AI Utilization
- Stakeholder management
- Managing expectations
- Building strong client relationship
Websites
Voluntary Work
Peer Assisted Learning Leader, Brunel University London, Organized weekly hourly meetings with 1st year mathematics students to discuss any difficulties with the course, going through course material, and giving general advice. Planned meetings beforehand to ensure a productive session. Communicated effectively with students to understand key problem areas to provide effective solutions. Passed on personal techniques used to help ensure top grades are achieved and students are confident. Received Brunel Volunteer Bronze Award.
Timeline
PRODUCT ANALYST
GOOGLE
2025.03 - 2025.06
SR DATA ANALYST
HALA GROUP
2024.09 - 2025.03
BUSINESS ANALYST
META
2022.08 - 2024.06
POWER BI DEVELOPER
MARKS & SPENCER
2021.07 - 2022.04
SALES INTELLIGENCE ANALYST
PEPSICO UKI
2020.02 - 2021.07
SALES OPERATIONS ANALYST (FTC)
LENOVO UKI, JARMANY DATA SERVICES
2019.01 - 2020.01
DATA ANALYST
SAMSUNG EO, JARMANY DATA SERVICES
2018.10 - 2018.12
CHANNEL MARKETING ANALYST
MICROSOFT CDS UKI, JARMANY DATA SERVICES
2018.01 - 2018.09
CAMPAIGN INSIGHTS ANALYST
SAMSUNG EO, JARMANY DATA SERVICES
2017.10 - 2017.12
BSC - MATHEMATICS
BRUNEL UNIVERSITY LONDON
2014.09 - 2017.07
ENGINEERING FOUNDATION - undefined
BRUNEL UNIVERSITY LONDON
2013.09 - 2014.07
A LEVELS - Mathematics, Economics, Psychology
WESTGATE SCHOOL
2010.09 - 2012.06