Abdullah Masud
London,United Kingdom
Summary
Results-driven professional with expertise in retail marketing, campaign planning, and digital strategies, including email, social media, and content marketing. Demonstrates proficiency in budget management, performance reporting, and customer experience personalisation to drive impactful results. Skilled in relationship building, cross-functional collaboration, and competitor analysis to optimise business operations. Adept at utilising Microsoft Office tools, Meta Ads Manager, retail software applications, and e-commerce platforms to enhance efficiency and performance. Committed to leveraging a strong understanding of inventory management and store security measures to support organisational goals while fostering innovation in retail promotions.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Store Supervisor
Skechers
City of London, UK
11.2023 - 06.2025
- Awarded MVP for Q2 2024 and promoted to supervisor.
- Served as the main point of contact for store operations and visual merchandising.
- Support in-store marketing initiatives and promotional displays to drive sales and customer satisfaction.
- Maintained high standard of customer service and team coordination.
Investor Relations & Marketing Associate (Internship)
Wholesale Investor UK & Europe
05.2023 - 12.2023
- Supported the execution of targeted email campaigns and digital marketing strategies.
- Built and nurtured online communities, enhancing brand engagement and lead generation.
- Prepared campaign reports and supported marketing administration across the team.
Marketing Lead
Doctor Koi
Dhaka
03.2019 - 06.2021
- Led cross-channel marketing and rebranding, boosting engagement and service adoption.
- Managed a team of 25 and executed campaigns under tight timelines during the pandemic.
- Coordinated with design, PR, and development teams for UI/UX, social media, and communications.
- Played a key role in budget tracking, stakeholder updates, and brand consistency.
Senior Officer, E-commerce
Nestlé Bangladesh Ltd.
Dhaka
10.2018 - 01.2019
- Spearheaded online promotional campaigns and eCommerce integrations.
- Managed campaign budgets, digital strategy, and execution across online platforms.
- Collaborated with finance, sales, and marketing teams for aligned execution.
Education
Master of Science - International Marketing
London South Bank University
City of London 01.2022 - 09.2024
Bachelor of Science - Business & Marketing
Anglia Ruskin University
City of London 09.2013 - 07.2016
Skills
- Retail Marketing & In-Store Promotions
- Campaign Planning & Execution
- Budget & Performance Reporting
- Customer Experience & Personalisation
- Relationship Building & Cross-Functional Collaboration
- Digital Marketing (Email, Social, Content)
- Microsoft Office Tools
- Meta Ads Manager
- Inventory management understanding
- Store security measures
- E-Commerce understanding
- Competitor analysis capability
- Retail software applications
Certification
- LinkedIn Marketing Solutions Fundamentals
- Digital Marketing Certification (Udemy)
- Graphic Design (Shikbe Shobai)
- Brand Purposing (CPD Certified)
Affiliations
- Movies
- Traveling
- Flimmaking
- Content Design & Creation
Languages
English
Fluent
Bengali
Native
References
References available upon request.
Timeline
Store Supervisor
Skechers
11.2023 - 06.2025
Investor Relations & Marketing Associate (Internship)
Wholesale Investor UK & Europe
05.2023 - 12.2023
Master of Science - International Marketing
London South Bank University
01.2022 - 09.2024
Marketing Lead
Doctor Koi
03.2019 - 06.2021
Senior Officer, E-commerce
Nestlé Bangladesh Ltd.
10.2018 - 01.2019
Bachelor of Science - Business & Marketing
Anglia Ruskin University
09.2013 - 07.2016
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