Summary
Overview
Work History
Education
Skills
Certification
Timeline
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ABDULLAH AHMED

Digital Marketing
Newcastle

Summary

I am a highly motivated, adaptable, and results-driven Digital Marketing Specialist with a strong ability to thrive in fast-paced, challenging environments. Known for my strategic mindset, creative problem-solving, and keen eye for design, I excel at developing and executing high-impact digital marketing campaigns that drive brand growth and engagement.

With extensive experience in content creation, SEO, social media management, and paid advertising, I have a proven track record of building and optimizing successful marketing strategies that deliver measurable results. My creative design mindset allows me to craft visually compelling and engaging content that enhances brand identity and captivates target audiences.

A collaborative team player with a passion for innovation and digital transformation, I bring a unique blend of analytical thinking and creativity to every project. I am committed to delivering high-quality work, meeting strict deadlines, and continuously refining strategies based on data-driven insights.

I thrive on blending creativity with strategy, ensuring that every marketing initiative not only performs well but also resonates visually and emotionally with the audience—ultimately driving business success.

Overview

5
5
years of professional experience
2019
2019
years of post-secondary education
3
3
Certifications
2
2
Languages

Work History

Senior Digital Marketing Specialist

Redcon Properties
Egypt, Cairo
03.2022 - 10.2023
  • Managed social media accounts by creating engaging content, monitoring conversations, and responding to inquiries, contributing to a 30% increase in lead inquiries from social platforms.
  • Collaborated with the design team to create visually appealing content, enhancing property showcase presentations and increasing listing engagement by 40%.
  • Created, optimized, and managed Google Ads campaigns across multiple platforms, achieving a 20% decrease in cost per lead (CPL) and a 25% improvement in conversion rates for property sales and rentals.
  • Generated detailed performance reports on key marketing metrics, analyzing cost per click (CPC), impressions, and click-through rates (CTR) to optimize ad spending and maximize ROI.
  • Developed and implemented SEO strategies, including keyword research and link building, leading to a 50% increase in organic website traffic and higher rankings for targeted real estate keywords.
  • Ensured compliance with real estate advertising regulations, safeguarding campaigns from legal risks while maintaining ethical marketing practices.
  • Analyzed customer behavior and market trends, leveraging data insights to enhance digital engagement and improve lead conversion rates by 18%.

Senior Digital Marketing Specialist

Digital Vertigo
Egypt, Cairo
12.2020 - 02.2022
  • Managed the creation and implementation of the organization's online presence, overseeing website updates, blog content, and social media profiles, leading to a 20% increase in online engagement over a year.
  • Assisted in copywriting, editing, and proofreading content for emails and websites, contributing to an email open rate of 22% and a click-through rate of 4%.
  • Built and nurtured relationships with industry influencers, helping expand the company’s reach and generating a 15% boost in organic traffic from collaborations.
  • Invested in video production, content creation, and design, enhancing the brand’s storytelling and visual identity, which led to a 35% increase in video engagement rates and improved social media performance.
  • Executed retargeting campaigns based on customer behavior analysis, resulting in a 12% increase in conversion rates and improved customer retention.
  • Developed and executed creative digital marketing strategies, contributing to a 25% growth in website traffic and increased brand visibility across digital platforms.

Digital Marketing Executive

People of the Internet
Egypt, Cairo
01.2019 - 11.2020
  • Assisted in managing content creation for blogs, websites, and social media accounts across multiple organizations, contributing to a 15% increase in engagement rates on average.
  • Helped develop and implement digital marketing strategies for different clients, leading to moderate growth in brand awareness and online presence.
  • Supported the execution of email marketing campaigns for various accounts, achieving an average open rate of 20% and a click-through rate of 3%, with performance varying across industries.
  • Developed content marketing initiatives, including blog posts, videos, and infographics, which helped drive consistent website traffic for different brands.
  • Conducted market research and industry trend analysis for multiple clients, providing insights that contributed to refining marketing strategies.
  • Assisted in A/B testing and performance analysis for different landing pages, resulting in small but noticeable improvements in conversion rates across accounts.
  • Collaborated with different teams and stakeholders to tailor digital marketing efforts to each organization's unique goals and audience.

Education

Bachelors of Business - Marketing

Misr International University

Masters in Marketing - undefined

University of Sunderland

Skills

  • Photoshop

  • Illustrator

  • Premier

Certification

Hootsuite Social Media Marketing Certification - Hootsuite Academy.

Timeline

Senior Digital Marketing Specialist

Redcon Properties
03.2022 - 10.2023

Senior Digital Marketing Specialist

Digital Vertigo
12.2020 - 02.2022

Digital Marketing Executive

People of the Internet
01.2019 - 11.2020

Masters in Marketing - undefined

University of Sunderland

Bachelors of Business - Marketing

Misr International University

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ABDULLAH AHMEDDigital Marketing