Accomplished professional with expertise in data modelling, analysis, and interpretation. Proficient in SQL database management and Microsoft Power BI, delivering insightful data-driven solutions. Committed to leveraging analytical skills to enhance business decision-making processes.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Business analyst intern
SHF ventures, baskin robbins
London, United Kingdom
08.2024 - 06.2025
Collaborated with senior data analysts and managers to analyze sales data from three store locations, identifying trends in revenue, profit margins, and top-selling products.
Cleaned and modeled raw data received from till operators, accountants, and administrative staff using Microsoft Excel, ensuring high accuracy for analysis.
Generated performance reports detailing most and least selling ice cream flavors over a 2-year period to guide inventory and promotional strategies.
Conducted regional sales comparisons to support data-driven decisions tailored to each store’s location and customer preferences.
Identified underperforming flavors and co-developed a promotional strategy called “Mix and Match Flavours”, which led to 15% increase in overall sales within 2 months.
Created dashboards and visual summaries to present key metrics to business owner and support strategic planning.
Provided actionable insights that contributed to product optimization, targeted marketing, and improved sales forecasting.
Data analyst intern
Innovative Inside
Rawalpindi, Pakistan
12.2023 - 03.2024
Performed end-to-end data analysis for a multi-sectors etc retail business, covering newspapers, dairy items, beverages, and household goods.
Collected and integrated sales data from various departments (till operators, accounting, and admin) for unified analysis.
Cleaned and structured large datasets using Microsoft Excel (PivotTables, VLOOKUP, conditional formatting) to ensure data consistency and usability.
Developed insightful performance reports and visual summaries to highlight top-selling items, product categories, and revenue trends.
Presented actionable insights to management to support inventory planning, promotional strategies, and sales forecasting.
Identified key performance indicators (KPIs) to track business growth and product demand patterns using Microsoft Power BI.
Played a key role in improving reporting workflows and decision-making processes by delivering clear, data-driven recommendations.
Graphic designer
Fiverr
Remote
04.2020 - 07.2022
Worked with many clients on Fiverr to design logos, banners, animations, and gaming graphics for different types of businesses.
Created custom designs based on client needs and delivered high-quality work on time.
Gained a long-term remote client through Fiverr and regularly designed branding materials, gaming logos, and edited videos for their company.
Used tools like Adobe Photoshop, Adobe Illustrator, Figma, and Adobe Premiere Pro to complete design and video editing projects.
Communicated with clients to understand their ideas and turn them into professional designs.
Education
Master of Science - Data analytics with international business
Ulster University
London
05.2024 - 05.2025
Bachelor of Science - Software Engineering
University of Lahore
Pakistan
05.2019 - 06.2023
Skills
Data Modelling
Data analysis
Data interpretation
SQL database management
Microsoft Power BI
Affiliations
Traveling
Reading
Gaming
Languages
English
Upper intermediate
Urdu
Native
Certification
Tata Group - Data Visualisation: Empowering Business with Effective Insights Job Simulation by Forage Tata.
Framing the Business Scenario
Choosing the Right Visuals
Creating Effective Visuals
Communicating Insights and Analysis
Timeline
Business analyst intern
SHF ventures, baskin robbins
08.2024 - 06.2025
Master of Science - Data analytics with international business