Abdul Hannan
London
Summary
Social Media and Digital Marketing professional experienced in leading audience growth and content strategy within the education sector. Skilled in delivering data-driven campaigns, building engaged communities, and translating institutional stories into high-impact digital content.
Overview
7
7
years of professional experience
Work history
Trust Marketing and Communications Officer
Chingford Academies Trust
London, United Kingdom
2024.09 - Current
- Led marketing strategy across two institutions, aligning brand, digital and campaign activity with senior leadership objectives and admissions priorities.
- Led social media campaign strategy across Instagram and digital channels, generating 900K+ impressions in 90 days and expanding non-follower reach beyond 50%.
- Directed three full website redesign projects, improving brand consistency, navigation clarity and establishing stronger long-term SEO foundations.
- Developed and implemented a 12-month marketing roadmap and structured governance process, transitioning the function from reactive support to proactive campaign planning
Digital Marketing Executive
SAS International
Reading, UK
2022.10 - 2023.10
- Supported digital campaign execution across paid and organic channels, contributing to a 20% increase in website traffic and measurable uplift in lead conversions.
- Analysed campaign performance using Google Analytics, translating data into actionable optimisation recommendations for content and landing pages.
- Contributed to the launch of a new e-commerce platform, supporting customer journey mapping, content integration and UX enhancements
- Collaborated with international teams to adapt marketing. communications across regional markets, ensuring alignment with local audience needs.
- Delivered performance reports to senior stakeholders, supporting data-informed marketing decisions.
Marketing and Promotions Officer
Wizdom Ed
Mangalore, India
2019.05 - 2021.05
- Delivered multi-channel marketing campaigns across events, print and email communications, contributing to a 45% year-on-year increase in student enrolments
- Conducted competitor and audience analysis to inform campaign positioning and identify growth opportunities across key segments
- Coordinated promotional events and external partnerships, aligning internal stakeholders and vendors to ensure consistent brand execution
- Presented performance updates to senior stakeholders, translating campaign data into actionable insights to support marketing decisions
Education
MSc - Digital Marketing and Channel Management
University of Surrey
Surrey, United Kingdom 2001.04 -
Skills
Brand Strategy
Content Strategy
Audience development
Email marketing
Integrated Campaign Management
Digital Growth & Audience Development
Content & Editorial Strategy
Stakeholder Engagement
Website & UX Oversight
Campaign Performance Reporting
Timeline
Trust Marketing and Communications Officer
Chingford Academies Trust
2024.09 - Current
Digital Marketing Executive
SAS International
2022.10 - 2023.10
Marketing and Promotions Officer
Wizdom Ed
2019.05 - 2021.05
MSc - Digital Marketing and Channel Management
University of Surrey
2001.04 -