Abby Donald
Crapstone,Devon
Summary
Organised and results-driven professional with 6+ years’ experience leading projects, coordinating teams, and delivering impactful outcomes across diverse industries. Skilled in managing multi-channel communications, planning and executing complex projects from concept to completion, and producing engaging content tailored to different audiences. Adept at building strong relationships with stakeholders, streamlining processes, and supporting business growth. Recognised for adaptability, problem-solving, and a strong track record of delivering measurable results while leading teams with clarity and organisation.
Overview
8
8
years of professional experience
2031
2031
years of post-secondary education
Work history
Marketing & Communications Manager
Glanville Environmental
Ivybridge, Devon
09.2024 - Current
- Led organisation's marketing and communications strategy, enhancing brand positioning across digital and print channels.
- Oversaw content creation, ensuring consistency across internal and external platforms.
- Managed and mentored communications team to deliver high-quality campaigns and employee engagement initiatives.
- Built strong relationships with key clients, aligning communications with stakeholder needs and industry standards.
Freelance Photographer
Abby Louise Photography
Plymouth, Devon
09.2017 - Current
- Specialised in pet photography and studio portraiture, delivering high-quality client artwork.
- Established and grew a photography business through branding, website design, and social media marketing.
- Opened a professional studio in 2021 and photographed 50+ dogs within the first year.
- Partnered with UK and European print labs to deliver premium photographic products.
- Grew social media presence through consistent, trend-led posting strategies.
Marketing & Communications Senior Coordinator
Glanville Environmental
Ivybridge, Devon
05.2023 - 09.2024
- Delivered company-wide marketing campaigns, including bid writing, internal communications, and stakeholder engagement.
- Collaborated with external partners and agencies to support business development and strengthen client relationships.
- Designed and rolled out employee training programmes to improve competency and communication.
- Produced multimedia content for campaigns, events, and digital platforms, enhancing brand visibility with clients and partners.
- Managed internal communications by creating newsletters to keep staff informed of company updates.
Marketing & Communications Coordinator
Glanville Environmental
Ivybridge, Devon
08.2022 - 05.2023
- Managed daily marketing operations, including content creation, social media, and event organisation.
- Produced branded content and copy for bids, tenders, and internal communications.
- Liaised with internal teams and external stakeholders to ensure consistent messaging across projects.
- Supported client bids and proposals with tailored content and engaging presentations.
Junior Web Content Producer
SD Hardware
Saltash, Cornwall
05.2021 - 08.2022
- Developed the e-commerce platform with high-quality product photography, detailed descriptions, and technical drawings for 2,500+ products.
- Increased Amazon sales by 100%+ through optimised listings, SEO/PPC campaigns, and Google Ads ROI management.
- Analysed sales data via Google Analytics to identify and improve underperforming products.
- Boosted social media reach by 20% through strategic content and in-situ product photography.
- Produced industry trend blogs and regulatory updates, strengthening engagement across LinkedIn, Instagram, Facebook, and email marketing.
Marketing Manager
The Original Pasty House
Tavistock, Devon
03.2020 - 05.2021
- Increased sales by 51% in six months through targeted digital campaigns and refreshed branding.
- Designed and launched a new gourmet burger brand, generating £30,000+ in monthly net sales.
- Modernised digital presence with updated e-commerce platforms (Deliveroo, Just Eat, Uber Eats) and social media campaigns.
- Produced lifestyle and product photography to support new menu launches and brand promotion.
- Built strong stakeholder relationships with delivery partners to enhance the customer journey.
Design Editor
OM Plymouth Magazine
Ivybridge, Devon
05.2019 - 03.2020
- Designed and published nine magazine issues, managing layout, photography, and copywriting.
- Grew social media following to over 3,000 through engaging digital content.
- Conducted client interviews, authored editorials, and managed advertising campaigns.
- Delivered creative briefs for local businesses, ensuring high-quality promotional output.
Education
GCSEs -
Royal Hospital School
Ipswich 04.2001 - 06.2013
A-Levels -
Plymstock School
PlymouthBachelor of Arts - Commercial Photography
Plymouth College of Art
Plymouth 09.2015 - 06.2018
Skills
- Project management & organisational leadership
- Marketing strategy & campaign management
- Stakeholder engagement & client communications
- Team leadership, collaboration & mentoring
- Content creation (photography, videography, writing, design)
- Digital marketing & data analysis (SEO, social media, reporting)
- Event planning & logistics management
- Website development & maintenance (WordPress, e-commerce)Tools & platforms: Adobe Creative Suite, Microsoft Office, HubSpot, Google Analytics, Hootsuite, CRM & project management
Languages
English
Proficient (C2)
References
References available upon request.
Timeline
Marketing & Communications Manager
Glanville Environmental
09.2024 - Current
Marketing & Communications Senior Coordinator
Glanville Environmental
05.2023 - 09.2024
Marketing & Communications Coordinator
Glanville Environmental
08.2022 - 05.2023
Junior Web Content Producer
SD Hardware
05.2021 - 08.2022
Marketing Manager
The Original Pasty House
03.2020 - 05.2021
Design Editor
OM Plymouth Magazine
05.2019 - 03.2020
Freelance Photographer
Abby Louise Photography
09.2017 - Current
Bachelor of Arts - Commercial Photography
Plymouth College of Art
09.2015 - 06.2018
GCSEs -
Royal Hospital School
04.2001 - 06.2013
A-Levels -
Plymstock School