Abbey Oladapo
London
Summary
Highly motivated and diligent professional with 16 years experience and a well rounded business acumen; who fosters strong relationships with both internal and external stakeholders. Seeking to leverage history of proven leadership, relationship-building and problem-solving skills to benefit the next team I join.
Overview
17
17
years of professional experience
3
3
years of post-secondary education
Work history
Business Manager
EBL
London
02.2020 - Current
- Proactively managed client & customer expectations and adeptly resolved issues, maintaining 90% CSAT score and reducing resolution times by 10%.
- Orchestrated and nurtured relationships with diverse portfolio of customers, achieving 750% growth in revenue over 3 years.
- Effectively coordinated delivery of over 200 ticketed events, achieving 100% event delivery rate and reinforcing client loyalty.
- Spearheaded innovative lead generation strategies that generated 60% increase in new business enquiries, contributing to 30% increase in overall client base.
- Streamlined processes and procedures to expertly manage cash flow.
Agency Lead
Three Sixtee Digital
London
05.2019 - 03.2023
- Grew monthly recurring revenue to £9000 in first 3 months.
- Streamlined workflows; contributing to 10% cost savings.
- Developed and implemented digital marketing strategies that helped key client generate £1m in revenue from virtual cocktail classes during lockdown.
- Grew value of client accounts by over 20% y-o-y.
- Devised annual business plans to grow reach and profit.
- Mentored employees to maximise development potential.
Solution Implementation Manager
Similar Web
London
03.2019 - 05.2019
- Served as subject-matter expert with strong technical expertise.
- Maintained 96% customer satisfaction score and proposed solutions to bridge improvement gaps.
- Built ongoing and meaningful client relationships using multi-channel approach.
- Recognised blockers and implemented solutions to minimise client and account impacts.
- Drove customer experiences through targeted insights analysis.
Training Lead
Global
London
07.2018 - 02.2019
- Collaborated on company-wide training needs assessment to identify skills and knowledge gaps.
- Spearheaded development and roll out of digital training programme across 23 regional office locations to help improve job performance.
- Collaborated on development of course content for new LMS which improved engagement by 120%.
- Up-skilled over 400 colleagues, which attributed to 17% increase in comparative revenue.
- Secured high satisfaction rates by going extra mile to cater to specific organisational needs.
- Implemented research findings and stakeholder feedback to improve programme material and delivery.
- Developed individualised and group training programs that address specific business needs.
Training & Partnerships Lead
Digital Garage from Google (Contractor)
London
09.2015 - 06.2018
- Built and developed partnerships with key organisations which helped scaled in-person training events and increased overall UK reach by over 150%.
Trained, coached and managed team of trainers who contributed to digital up-skilling of over 250,000 businesses, entrepreneurs & students.
Contributed to development of LMS, training content and collateral, which was eventually rolled out across 15 other markets.
Revised training modules to stay in tune with current times and needs.
Increased accessibility to training workshops and materials by catering to specific requests.
Retail Area Manager
TRO
London
11.2012 - 09.2015
- Collaborated with regional and store managers of retail partners to align business objectives and optimise store performance; resulting in Chromebook and tablet sales of over £2m in 2 years.
- Responsible for 26 stores across Currys & John Lewis portfolios in London.
- Trained, coached and managed team of 20 Google product specialists in London area. Conducting performance reviews and promoting ongoing professional development.
- Developed and tailored training content for different audiences.
Supported launch of first Google ‘Store in Store’. - Inspired team to represent brand with enthusiasm by staying knowledgeable and maintaining high standards.
Mobile Advertising Sales Executive
YOC
London
08.2011 - 11.2012
- Created persuasive advertisement proposals, resulting in high client buy-in rates.
- Developed innovative pitch presentations to secure new business opportunities.
- Worked closely with cross-functional teams – ensured alignment of objectives.
- Fostered strong relationships with media partners, ensuring optimal ad placements.
- Analysed campaign effectiveness using various metrics-provided valuable insights for improvement.
Media Sales Executive
Pageant Media
London
07.2010 - 07.2011
- Established strong relationships with clients, enhancing customer loyalty.
- Generated new business opportunities to expand company's market presence.
- Identified potential new markets through detailed industry analysis.
- Managed a diverse portfolio of clients, catering to individual needs and preferences.
- Utilised cold-calling techniques to generate interest and gain access to potential new leads.
- Consulted with clients to assess campaign needs and negotiate terms for favourable partnerships.
Media Executive
Zenith Optimedia
London
10.2008 - 03.2010
- Delivered high-impact creative concepts for major advertising campaigns.
- Leveraged data analytics tools to gain insights into consumer behaviour and preferences.
- Optimised advertising budgets by ensuring cost-effective placement and scheduling of adverts.
- Coordinated production schedules, ensuring timely delivery of multimedia content.
- Monitored campaigns to assess and highlight results.
Education
Bachelor of Arts - International Business Economics
University of The West of England
Bristol 09.2004 - 07.2007
Skills
- Google Analytics
- Google Ads (Shopping, Search & Youtube)
- Meta Blueprint
- Wordpress
- Shopify
- Amazon Seller University
- Salesforce & Hubspot
- MS Office & Google Workspace
Timeline
Business Manager
EBL
02.2020 - Current
Agency Lead
Three Sixtee Digital
05.2019 - 03.2023
Solution Implementation Manager
Similar Web
03.2019 - 05.2019
Training Lead
Global
07.2018 - 02.2019
Training & Partnerships Lead
Digital Garage from Google (Contractor)
09.2015 - 06.2018
Retail Area Manager
TRO
11.2012 - 09.2015
Mobile Advertising Sales Executive
YOC
08.2011 - 11.2012
Media Sales Executive
Pageant Media
07.2010 - 07.2011
Media Executive
Zenith Optimedia
10.2008 - 03.2010
Bachelor of Arts - International Business Economics
University of The West of England
09.2004 - 07.2007
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