Summary
Overview
Work history
Education
Skills
Achievements
Languages
Timeline
Generic

Aayush Chiniwalla

Sheffield

Summary

Experienced marketing and communications specialist with a strong foundation in internal and external communications, editorial planning, digital content creation, and campaign management. Proven track record of enhancing audience engagement, increasing brand visibility, and managing multi-channel strategies. Skilled in using digital tools and AI-enabled platforms to craft compelling stories and deliver strategic, data-informed content. Adept at working cross-functionally to align messaging and support organisational transformation.

Overview

9
9
years of professional experience
9
9
years of post-secondary education

Work history

Marketing Officer / Network Coordinator

University of Sheffield - UKOMAIN
Sheffield
01.2025 - Current
  • Launched and managed the Network+ web presence across LinkedIn and YouTube.
  • Created engaging digital content, including video and newsletters, to share key updates across internal and external channels.
  • Led editorial planning and scheduling for monthly communications.
  • Worked with internal and external stakeholders to align messages with strategic goals.
  • Supported the team with event organisation and member engagement.

Marketing officer - Department of Material Science

University of Sheffield
Sheffield
08.2023 - 12.2024

Responsible for creating the social media presence, including building a new audience, establishing branding imagery, and networking with influential stakeholders.


  • Oversaw internal and external communications, aligning messaging with brand identity.
  • Led digital channel management including Twitter, LinkedIn, and YouTube.
  • Conducted SEO optimisation and analytics reporting for the TFI Network+ website.
  • Organised webinars and workshops, drawing 100+ participants.
  • Delivered high-quality newsletters and digital copywriting for internal audiences.

Support Medical Secretary

Sheffield Teaching Hospitals NHS Foundation Trust
Sheffield
06.2022 - 08.2023
  • Prepared correspondence, audio transcription, reports and general typing using G2.
  • Managed and successfully resolved patient inquiries, maintaining records and informing relevant personnel.
  • Processed referrals in Lorenzo with speed and accuracy to minimise delays to treatment.
  • Implemented and maintained efficient office management systems to enable staff to optimise their patient care services.
  • Making copies,and provided optimal administrative support to employees.
  • Processing all patient related information, including clinic letters, reports,
    referrals, appointments, admissions, and all general enquiries.
  • Communicate effectively with use of tact and diplomacy, and seek to overcome barriers to effective communication. This may require use of multiple communication methods, such as email, telephone, etc.

Social media marketing specialist

Munchies Corporation LTD
Sheffield, South Yorkshire
06.2021 - 01.2022
  • Managed end-to-end social media campaigns across multiple platforms.
  • Applied data insights to optimise content and increase online reach by 50%.
  • Collaborated on creative direction for multimedia content.
  • Integrated Canva and AI tools for efficient campaign execution.

Communications Specialist

Plant Trends
Mumbai, Maharashtra
12.2018 - 12.2020
  • Attended marketing events and conferences to raise brand awareness.
  • Managed social media platforms, creating and scheduling content to maintain consistent online presence.
  • Brainstormed ideas with clients and stakeholders to maximise project potential.
  • Participated in department meetings to discuss new ideas for upcoming projects.
  • Optimised brand storytelling, supporting development of high-quality marketing content and collateral.
  • Oversaw email marketing campaigns, optimising content and delivery for maximum impact.
  • Liaised with designers and external agencies to define graphics and video production.

Video Producer

Ping Digital Broadcast
Mumbai, Maharashtra
11.2017 - 11.2018
  • Oversaw pre-production duties including storyboarding, scripting, casting, location and equipment sourcing.
  • Supervised accurate post-production edits to schedule, reviewing where necessary to meet client requirements.
  • Demonstrated outstanding communication and collaboration abilities to skilfully manage and motivate large production teams of 10+.
  • Led creative brief brainstorming and development sessions, ensuring production feasibility.
  • Visited various locations for shoots and oversaw live operations as head of field production team.
  • Organised schedules for smooth production and on-time delivery of creatives.
  • Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
  • Built and maintained partnerships with investors backing productions.

Chief Assistant Director

Navkar Films PVT LTD
Mumbai, Maharashtra
03.2016 - 11.2017
  • Supervised camera crew in delivering to creative briefs, mentoring and coaching in various filming techniques to enhance overall results.
  • Fostered highly communicative, collaborative team culture to support creativity and inclusion.
  • Managed filming and cinematography duties, directing decision-making and artistic vision.
  • Collaborated with internal teams and external agencies to acquire permits and licensing.
  • Visited potential filming locations, assessing suitability in line with creative demands.
  • Managed multiple pre-production processes including budgets, filming timetables and location research and selection.


Education

Master of Arts - Digital Media Management

Sheffield Hallam University
Sheffield
01.2021 - 01.2023

Post Graduate Certificate - Filmmaking

New York Film Academy
New York
01.2015 - 01.2016

Master of Business Administration - Finance

Indian Institute of Planning And Management
Mumbai, India
06.2011 - 06.2014

Bachelor of Business Administration - Business Management

Indian Institute of Planning And Management
Mumbai, India
06.2011 - 06.2014

Skills

  • Microsoft Office Suite
  • Digital video production process
  • B2B social media campaigning
  • B2C social media campaigning
  • Content Development
  • Social analytics and reporting
  • External and Internal Communications Strategy
  • Internal and External Communications
  • Editorial Planning & Strategic Content Scheduling
  • Content Development & Storytelling
  • Digital Campaign Management (B2B & B2C)
  • Social Media Strategy (LinkedIn, Facebook, Instagram, TikTok, YouTube)
  • Newsletter & Email Marketing (Mailchimp, HubSpot)
  • AI Tools for Content Creation (Canva, Grammarly, ChatGPT)
  • Event Planning & Stakeholder Engagement
  • SEO & Analytics Reporting
  • Inclusive and Accessible Communication Practices

Achievements

  • Improved departmental reach by achieving an average click-through rate of 30% on monthly newsletters.
  • Creating visually appealing graphics along with effective strategy, Increased social media engagement and followers by 60%.
  • Organized conferences and marketing events with VIP officials and trade organizations throughout the UK to increase department profile.
  • Created top-notch videos for India's leading FMCG brand and E-Commerce platform that have received an average of 60,000 views, enhancing brand awareness.
  • Ran successful organic and paid social campaigns across Facebook, Instagram, Snapchat, and TikTok, achieving 55% growth in engagement.

Languages

Hindi
Native
English
Fluent
Gujarati
Native

Timeline

Marketing Officer / Network Coordinator

University of Sheffield - UKOMAIN
01.2025 - Current

Marketing officer - Department of Material Science

University of Sheffield
08.2023 - 12.2024

Support Medical Secretary

Sheffield Teaching Hospitals NHS Foundation Trust
06.2022 - 08.2023

Social media marketing specialist

Munchies Corporation LTD
06.2021 - 01.2022

Master of Arts - Digital Media Management

Sheffield Hallam University
01.2021 - 01.2023

Communications Specialist

Plant Trends
12.2018 - 12.2020

Video Producer

Ping Digital Broadcast
11.2017 - 11.2018

Chief Assistant Director

Navkar Films PVT LTD
03.2016 - 11.2017

Post Graduate Certificate - Filmmaking

New York Film Academy
01.2015 - 01.2016

Master of Business Administration - Finance

Indian Institute of Planning And Management
06.2011 - 06.2014

Bachelor of Business Administration - Business Management

Indian Institute of Planning And Management
06.2011 - 06.2014
Aayush Chiniwalla