Dedicated communication professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Hi, I’m
Aditi Arora
Marketing and communication executive / IAG advisor
London,LND
Summary
Overview
12
years of professional experience
6
years of post-secondary education
2
Languages
Work History
5E LtdLondon, ENG
Marketing And Communication Executive /IAG advisor
07.2023 - Current
Job overview
- Developing and implementing marketing strategies to promote courses, increase brand awareness, and drive engagement
- Evaluating effectiveness of marketing initiatives and communication activities, producing reports and insights to enhance tactics
- Interacted, received input from 200 students, supporting their learning journeys and modifying outreach strategy to reflect their goals.
- Facilitating communication within organization, ensuring that employees are informed about company news and updates
- Identifying new opportunities for company's services and developing strategies for market expansion.
- Networked with industry professionals from different companies and partner agencies to discover unprecedented marketing solutions. Offer Information, Advice, and Guidance (IAG) to bolster learner's career development
- Inspire and empower learners through individual coaching sessions
- Assist students for recognizing employment options and surmounting challenges, tailoring guidance to their specific needs
- Developing action plans for their employment and training
Channel Public Relations ConsultancyDelhi, Delhi
Assistant PR Account Manager
12.2019 - 08.2022
Job overview
- Developed and implemented PR strategies for over 35 clients, keeping in mind their business objectives.
- Created pitching documents for new clients
- Communicated with media frequently to build relationships and optimize press coverage.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Led and developed crisis communications plan
- Handled media relations activities in response to challenging situations
- Acted as primary spokesperson for organization during crisis and conducted regular training exercises for higher management
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Develops and implements crisis communication plans.
- Anticipated clients' needs by staying in touch on regular basis.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
Channel Public Relations ConsultancyDelhi, Delhi
Assistant PR Account Manager
01.2012 - 06.2016
Job overview
- Pitched press releases and feature ideas to national, regional and trade journalists, across print, broadcast and online to build awareness, interest, and consideration in media fraternity
- Arranged more than 200 interviews and sit- downs with key journalists for clients' spokespeople to build long-term relationships
- Monitor media coverage and report results to wider team and clients to keep them updated with industry news
- Attended client events and industry conferences to understand current and future of client's work
- Handled clients' social media accounts such as their Twitter, Facebook, or LinkedIn page to connect with target audience.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Developed campaigns to increase public awareness of company and engage customers.
- Communicated with media weekly to build relationships and optimize press coverage.
Education
Brunel UniversityLondon, ENG
MSC from Business intelligence and digital marketing
09.2022 - 09.2023
University Overview
Business Intelligence And Digital Marketing - Result Awaited
GJUSTIndia
Master of Arts from mass communication
02.2014 - 03.2016
University Overview
GJUSTIndia
Bachelor of Arts from Mass Communication
12.2010 - 12.2013
University Overview
Skills
Communication
VISA
VISA
Graduate Visa and valid till 15th of November 2025
Additional Information
Additional Information
Personally, Inspired by my own personal experiences of transformation and joy, I teach The Art of Living programmes in London. The Art of Living is an organisation working for an all encompassing vision: stress-free violence-free individuals, societies and Nations for 40 years now.
Timeline
Marketing And Communication Executive /IAG advisor
5E Ltd
07.2023 - Current
Brunel University
MSC from Business intelligence and digital marketing
09.2022 - 09.2023
Assistant PR Account Manager
Channel Public Relations Consultancy
12.2019 - 08.2022
GJUST
Master of Arts from mass communication
02.2014 - 03.2016
Assistant PR Account Manager
Channel Public Relations Consultancy
01.2012 - 06.2016
GJUST
Bachelor of Arts from Mass Communication
12.2010 - 12.2013
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