Aaron Williams

A senior operations leader with 20+ years' experience in the Tyre Management and Breakdown Services sector, progressing from frontline Tyre Technician to executive-level roles including Associate Director at Lodge Tyres and Head of Systems & Process at Halfords Commercial Fleet Services.

I bring a true end-to-end understanding of breakdown management, spanning roadside delivery, contact centre operations, supplier networks, systems, and head office governance. My background covers operational leadership, performance management, systems implementation, and service transformation, enabling consistent, high-quality outcomes in fast-paced, time-critical environments.

I assisted contact centre colleagues in making time-critical decisions during breakdown incidents.

In 2017, I co-founded and launched the ULM Breakdown Call Centre, leading design and implementation of functions from the ground up. This included ownership of operating models, processes, systems architecture, resourcing, training frameworks, and KPI performance management, ensuring scalability, cost control, and service reliability. I also undertook operational secondments into ULM and Fit4Fleet, supporting system efficiencies and leading operational continuity during the Fit4Fleet premises relocation in 2018.

I have extensive experience managing the integration of acquired businesses into existing operational frameworks. In late 2018 and early 2019, I was a key contributor to the successful integration of Kingsway Tyres into the Lodge Group, alongside management buyouts and onboarding of four additional businesses within a six-month period. These included GB Tyres, JAB Tyres, Guest Tyres & Autocentre, and Tyreforce NW, requiring rapid alignment of systems, processes, service standards, and operational governance while maintaining continuity of service.

During 2020, I focused heavily on IT solutions, stock management, and retail operations, and more recently returned to hands-on operational leadership by supporting the streamlining of daily Head Office operations at Lodge Tyres Staffordshire headquarters during COVID-19, ensuring stability, efficiency, and business continuity in a high-pressure environment.

Throughout my career, I have led multi-disciplinary operational teams, managed complex stakeholder relationships across OEMs, fleet customers, suppliers, and internal functions, and delivered pragmatic, low-risk change that improves SLA performance, customer experience, operational efficiency, and profitability.

I am highly effective at working under pressure, with proven ability to remain calm, decisive, and solutions-focused during major incidents, service disruptions, acquisitions, and peak demand periods, ensuring operational stability and minimal customer impact.

Driven, adaptable, and commercially focused, I have consistently demonstrated the motivation and resilience required to progress into increasingly senior operational leadership roles, supporting both organisational growth and my own long-term career progression.