AARON JOYCE

In-Depth Data Analysis

• Conducted in-depth data analysis to lead comprehensive analysis of digital website data; utilising Google Analytics (GA4) Data, Internal Sales Data, Hotjar Data, Salesforce Data, and various tools to meticulously track and measure performance, proactively identifying areas for optimisation and enhancing the website strategy by providing data-informed insights that drive informed actions within decision-making processes, resulting in significant improvements in user experience and financial performance

Data Cleansing and Validation

• Demonstrated expertise in cleansing, validating, and transforming datasets/models, ensuring data accuracy and integrity to produce reliable analyses and actionable insights.

Interactive Dashboard and Reporting Development

• Developed and maintained interactive dashboards and reports, consistently distributing weekly (& daily) digital metrics and sales reports. Utilising advanced data visualisation tools such as Microsoft PowerBI, Looker Studio, GA4 and Excel presenting intricate data insights with clarity, effectively engaging company wide stakeholders.

Cross-Functional Collaboration and Training

• Collaborate seamlessly with cross-functional teams within the digital department, alignment with digital marketing, front-end developers, and product merchandising teams. Playing a pivotal leadership role in enhancing overall digital business outcomes.

Process Optimisation

• Adapted cross-functional team workflows for reporting tasks, utilising automation within Excel, to meet evolving business needs, thereby enhancing operational efficiency.

Digital Analytics Mastery

• Proficiently track and analyse digital metrics such as key business KPI's, conversion rates, user behaviour metrics, page/product performance and more to optimise website performance.