Aamir Ayyub

• Managing and developing the School website, ensuring content is accurate, engaging, and aligned with audience needs.
• Creating and curating dynamic content, including news articles, images, and videos, to enhance the School’s online and offline presence.
• Supporting and contributing to social media strategy, ensuring alignment with brand narratives and audience engagement.
• Executing marketing and communications campaigns that enhance the School’s reputation and support student recruitment.
• Producing and distributing internal newsletters to keep staff and students informed and connected.
• Designing and delivering marketing materials and digital content, collaborating with central teams.
• Utilising the CRM system to craft and distribute targeted communications while analysing engagement metrics.
• Coordinating and supporting the planning and execution of School events, including conferences and workshops.
• Collaborating with Careers and Alumni teams to strengthen alumni engagement initiatives.
• Engaging with the wider university marketing and communications community to contribute to best practices and strategic projects.

• Creating and maintaining an annual Communications Planner and Content Calendar, ensuring departmental and wider institution campaigns are accounted for.

• Planning, scheduling, and developing regular content to promote the programmes, events and activities run by KC&E, whilst ensuring plans and approaches are flexed accordingly to user need.

• Creating and producing creative and innovative content and campaigns across multiple channels including social media, newsletters, targeted emails, and print media. Ensuring all communications are consistent to the departmental and institution-wide brand.

• Managing a Careers Engagement Communications Intern as well as Careers Engagement Assistants.

• Reviewing data, research, and the feedback of our students and using this to improve our communication strategy.

• Creating reports with communication & engagement data to inform relevant colleagues of key trends and impact.

• Delivering training for colleagues in the department to upskill team members in effective communication techniques.

• Writing, proofreading and editing varied and engaging copy for webpages, emails and social posts (organic) as well as ad copy (paid).
• Co-managing the production, proofing and sending of all external marketing communications at the Science Museum, focusing on customer growth, retention and engagement through highly targeted, creative email content to grow the subscriber list to 600k.
• Owning and effectively managing the marketing for numerous income-generating activities such as live events, the IMAX cinema, the Wonderlab gallery and flight simulators.
• Developing and executing targeted, multichannel marketing campaigns, increasing revenue and awareness through paid and organic channels.
• Producing reports to evaluate campaign performance and audience engagement.
• Creating innovative social media posts and schedules to drive engagement.
• Tracking and scheduling social media posts with Sprout Social platform.