Aakanksha Pareek
Reading,Berkshire
Summary
Seasoned copywriter and content writing virtuoso with over 5 years of experience, adept at crafting captivating narratives and persuasive copy. Proven track record in elevating brand presence and driving engagement through innovative storytelling. Ready to bring creativity, strategy, and a results-driven approach to your team.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work history
Global Copywriter
Wilson Learning
Gurgaon, Haryana (India)
01.2023 - 11.2023
- Streamlined communication by translating complex concepts into clear, concise language, enhancing readability and comprehension.
- Engineered attention-grabbing headlines, taglines, and write-ups strategically capturing audience attention and communicating key messages with impact.
- Spearheaded comprehensive research initiatives to gain insights into industry trends and competitor messaging, ensuring our copy remained relevant and competitive.
- Crafted captivating and persuasive copy for diverse campaigns, effectively engaging target audiences and driving desired actions.
- Leveraged data and analytics to provide valuable insights and recommendations for optimizing copy performance and enhancing audience engagement.
- Elevated brand presence and credibility by crafting impactful case studies and working on successful award applications
- Ensured the highest level of quality and consistency by meticulously editing and proofreading copy to maintain accuracy and alignment with brand guidelines.
Senior Copywriter
Blockwiz
Remote, Remote
08.2022 - 10.2022
- Dazzled with pitch decks for multiple clients
- Spiced up socials for clients in the crypto domain
- Worked on emails, case studies, and newsletters.
Senior Content Associate
Wipro
Gurgaon, Haryana (India)
04.2021 - 07.2022
- Enhanced client visibility and engagement by crafting SEO-based news briefings for prominent clients including ECB, Hearst Magazine, FCO, DCMS, IKEA, Sainsbury’s, Tesco, McDonald’s UK, RNLI, Ofsted, and Ofcom.
- Fostered strong client relationships by delivering high-quality news briefings that effectively communicated key messages and promoted client interests.
Senior content executive
Healthkart
Gurgaon, Haryana (India)
09.2019 - 04.2021
- Elevated the social media presence of the MuscleBlaze brand at Healthkart, spearheading dynamic content creation strategies that garnered high engagement and increased brand visibility.
- Drove audience interaction and fostered brand loyalty by orchestrating a symphony of social posts, creative marketing copies,impactful blogs, gripping video content, YouTube video scripts, and persuasive product descriptions.
- Coined and executed successful digital campaigns that made waves in the industry, positioning brands like Muscle Blaze, Nouriza and bGreen as trailblazers in their respective niches.
- Crafted compelling narratives through blogs and articles, strategically driving traffic to the website and amplifying brand storytelling across digital platforms.
- Transformed brand stories into captivating narratives, leveraging creative marketing techniques to resonate with target audiences and drive meaningful connections with the brands.
Content Writer
Turacoz Healthcare Solutions
Gurgaon, Haryana (India)
06.2018 - 09.2019
- Spearheaded content creation initiatives for multiple company websites, driving traffic and generating leads through strategically crafted blogs, articles, presentations, infographics, newsletters, and video content.
- Elevated brand presence and engagement across social media platforms by curating compelling and impactful social media posts, videos, and infographics that resonated with target audiences and spurred interaction.
- Played a pivotal role in developing content strategies that effectively communicated brand messages and values, fostering deeper connections with the audience and driving meaningful engagement across digital channels.
- Leveraged a diverse range of content formats, including blogs, articles, presentations, infographics, newsletters, and videos, to cater to varied audience preferences and capture attention in a competitive digital landscape.
Education
Master of Business Administration - Media Management
Amity University
Noida, India 07.2014 - 06.2016
Bachelor of Commerce - Commerce
Rajasthan University
India 07.2010 - 06.2013
Skills
- Copywriting
- Creative Writing
- Web Content Writing
- Storytelling
- Content Strategy
- Strategic Thinking
- Social Media
- SEO Writing
- Copy Editing
- Blogging
- WordPress
Timeline
Global Copywriter
Wilson Learning
01.2023 - 11.2023
Senior Copywriter
Blockwiz
08.2022 - 10.2022
Senior Content Associate
Wipro
04.2021 - 07.2022
Senior content executive
Healthkart
09.2019 - 04.2021
Content Writer
Turacoz Healthcare Solutions
06.2018 - 09.2019
Master of Business Administration - Media Management
Amity University
07.2014 - 06.2016
Bachelor of Commerce - Commerce
Rajasthan University
07.2010 - 06.2013