Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic

Patrick Holgado

Cambridge

Summary

Results-driven communications professional with a 3+ years experience in marketing, sales, and social media management. Experienced in crafting compelling digital content and executing targeted campaigns across multiple platforms to drive engagement, boost brand visibility, and support organisational growth. Skilled in leveraging data insights to optimise strategies, increase online community engagement, and achieve business objectives.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Sales Development

Gearset
08.2022 - 03.2024

Gearset is a market leading SaaS company specialising in DevOps solutions for Salesforce users. It has been named as the 4th Best Tech Company to work for in the UK in 2022.

  • Consistently ranked as top performer in a team of 10, achieving 120% quota attainment in Q4 FY22 and hitting 100%+ quota in every quarter of FY23: 100% in Q1, 105% in Q2, 103% in Q3, and 105% in Q4.
  • Generated 50+ new sales opportunities per quarter, crafting persuasive copy to initiate interactions via email, social media, and direct outreach, boosting sales pipeline growth by 25% each quarter.
  • Mastered cold-calling techniques, effectively pitching and negotiating, achieving 20% higher conversion rates and enhancing client acquisition.
  • Managed Salesforce CRM data, providing actionable insights that increased sales forecasting accuracy, informing strategic decisions and identifying untapped market opportunities.
  • Conducted thorough market research and prospect qualification, pinpointing high-potential sales targets.
  • Pioneered innovative lead generation strategies, expanding the sales pipeline by 20%, significantly contributing to overall business growth.

Marketing Assistant

Jason Floyd Golf Academy
01.2021 - 07.2021
  • Led and executed social media campaigns across multiple platforms, increasing online engagement by 40% and significantly improving brand visibility, in line with strategic communications goals.
  • Created compelling digital content including high-quality photos and videos, leveraging visual storytelling to enhance social media reach by 30%, boosting community engagement and driving audience growth.
  • Collaborated with the marketing team to design and execute email marketing campaigns through Mailchimp, achieving a 70% open rate, strengthening client communications, and promoting services effectively.
  • Coordinated promotional events and community engagement activities, resulting in a 25% increase in attendance by fostering stronger connections with participants and elevating event visibility through digital channels.
  • Utilised CRM systems to maintain and segment customer data, enabling targeted outreach and personalized communication strategies that boosted engagement and supported effective digital marketing.

Boarding Supervisor & Learning Support

Sotogrande International School
08.2020 - 07.2021

Sotogrande International School is a prestigious IB school in Spain combining innovative learning and individualised support to empower its international students.

  • Created an inclusive environment for 150 international students, adapting communication and engagement strategies to support student well-being, especially during COVID-19, ensuring a safe and responsive community.
  • Organised and promoted extracurricular events that increased student and parent engagement, achieving a 95% satisfaction rate, and utilising digital channels to amplify event participation and awareness.
  • Developed and implemented tailored learning support plans for SEN students, fostering social integration and improving academic performance by 25%, while using digital tools to monitor progress and share updates with parents and faculty.
  • Collaborated with faculty to design personalised learning plans and support strategies, ensuring the academic experience was enhanced for a diverse student body, and driving higher engagement in both academic and extracurricular activities.

Social Media Coordinator

NTU Sport
01.2019 - 01.2020

NTU Sport is the university's athletic division, offering sports facilities, fitness programs, and competitive teams for students and the local community.

  • Led innovative social media campaigns, driving a 30% increase in event participation and significantly boosting student engagement through targeted content aligned with audience interests and trends.
  • Managed real-time community engagement, responding to user inquiries within 1 hour on average, and fostering a positive and supportive online community, enhancing overall satisfaction and trust in the brand.
  • Monitored social media trends and analytics, adapting content to maximize reach and engagement, which resulted in 20% growth in online followers within 6 months.
  • Utilised audience segmentation and consumer insights to create targeted campaigns that increased the follower count by 15%, driving digital growth and furthering NTU Sport's online visibility.

Education

Marketing (BA Hons)

CIM | The Chartered Institute of Marketing
01-2024

Sport Science & Management (BSc Hons)

Nottingham Trent University
01-2022

Skills

    Adobe Suite (Photoshop, After Effects) - Canva - Capcut - Instagram, TikTok - Facebook - LinkedIn - Google Analytics - Salesforce - Mailchimp - Microsoft Office -

Certification

Sales Foundations Training - Sandler

Level 3 Advanced Personal Trainer - Active IQ

Level 2 Gym Instructor - REPs

Interests

Live Music - Reading - Podcasts - Cats - Guitar - Singing - Barbering - Coffee - Thrifting - Volunteering - Human Rights - Health - Psychology - Sports - Philiosophy

Timeline

Sales Development

Gearset
08.2022 - 03.2024

Marketing Assistant

Jason Floyd Golf Academy
01.2021 - 07.2021

Boarding Supervisor & Learning Support

Sotogrande International School
08.2020 - 07.2021

Social Media Coordinator

NTU Sport
01.2019 - 01.2020

Marketing (BA Hons)

CIM | The Chartered Institute of Marketing

Sport Science & Management (BSc Hons)

Nottingham Trent University
Patrick Holgado