Wayne Cyrus
London,UK
Summary
Experienced Change and Transformation Consultant with knack for transforming complex challenges into actionable strategies. Delivered measurable business improvements, driving client satisfaction and operational efficiency. Known for building strong client relationships and delivering innovative solutions that align with organisational goals.
Overview
25
25
years of professional experience
1
1
Certification
Work history
Change and Diversity Consultant
Imperial College – Leverhulme Centre for Wildfires, Environment and Society
London
07.2024 - 06.2025
- Implemented the Centre's original framework strategy and direction for Equality, Diversity and Inclusion (EDI), to align with broader University policies.
- Initiated and deployed a comprehensive Change Impact Assessment tool that provided insights into stakeholder feelings and experiences, contributing to an improved change adoption rate by 25%.
- Instrumental in the creation of persona-based change journeys, effectively customising experiences for various user groups and bolstering positive feedback by 30%.
- Designed and facilitated over 40 engagement sessions, successfully clarifying the transition process and addressing stakeholder concerns, which enhanced project support by 50%.
Implementation Lead
Climate Compatible Growth (CCG)
London
01.2024 - 07.2024
- Mapped the Gender, Equality and Social Inclusion (GESI) strategy across Compatible Climate Growth, a £38m UK government-funded programme, created to promote climate growth in the ‘global South’, across nine universities leading the initiative.
- Coordinated 10 projects to enhance process and workflow operations while improving compliance with company requirements.
- Led a decolonising research programme and workshop series, which has involved collaborations in Kenya and the development of toolkits and publications.
Change Consultant
Muuto Consulting
London
11.2021 - 01.2023
- Enabled The Open University to reset its struggling in-flight ERP programme through a change readiness assessment and remedial action plan to address its shortcomings.
- Six-month diagnostic review of the recommendations showed tangible improvements in sponsor engagement and ownership; programme governance and decision making; scope prioritisation and focus; customer intimacy; programme team capability and cross functional working.
Co-Founder / Head of Change
Catch and Grow Strategy
Dubai
09.2017 - 03.2021
- Built communications framework underpin two-year digital transformation and drive messages of change and the adoption of the digital business processes for staff and customers. Engagement solutions informed IT leadership on providing training and support, improving digital dexterity.
- Developed integration communications programme for $3.1 billion merger and acquisition of rival digital ride-along provider, Careem. Collaborated with the communications and engagement lead to review change impacts, resulting in a cross-organisation adjustment strategy that minimised disruptions to both businesses.
Business Analyst
Bebuzzd
Dubai
11.2016 - 10.2017
- Spearheaded new in-house digital consultancy service targeted at SMEs. Advised clients / partners on their digital marketing efforts to support them in promoting their brands online.
- Conceived value-added offer of providing clients with skills training in digital transformation. Trained was used to understand and use the data collected through sales, online research, social and mobile. Advanced their understanding of customer response and optimising business opportunities.
- Facilitated training for 20+ departmental staff, boosting department efficiency and productivity by 69%.
Digital Transformation Consultant
Motivate Publishing
Dubai
10.2015 - 10.2016
- Instituted the first round of transitioning print products to digital platforms. Collaborated with department heads to design a publishing strategy to drive web traffic, boost audience engagement and grow respective audiences.
- Collaborated with the solution development team to digitise analogue tasks across the business, improving internal data transparency by 20% in the first year The units focused on were editorial, production, sales and human resources. Created a greater connection between executive management and various departments.
- Collaborated with 3 team members to design new processes for application development lifecycle management (ALM) using Agile methodologies, resulting in a faster time to market new products by 50%.
- Provided training to 30+ users on new processes suggested by management; increased adoption by 74% post-implementation.
Managing Director
SOH Europe
London
05.2012 - 09.2015
- Restructured organisation to create greater operational efficiencies and reduce bloated day-to-day operating costs; brought subsidiary company, SOH Express in-house, which cut monthly operating costs by 30%.
- Repurposed sales to adopt a data-driven approach historical account management approach to expedite new business and increase greater value for new and existing customers. Re-established relationships with deprioritised clients, which contributed to increased sales revenue by 58% over a two-year period.
- Repositioned SOH’s proposition from operational support to problem-solving. Expanding company’s interactive voice recording services into the Australian and American markets. Customised software was developed to move the customer experience to a more advanced digital level.
- Facilitated training for 20+ departmental staff, boosting department efficiency and productivity by 69%.
General Manager
Market Place Publishing
London
11.2006 - 05.2012
- Defined and implemented business strategy for publisher’s portfolio of Support Services and Healthcare magazines after a management buyout, which included expansion of the portfolio, instituting a brand event.
- Grew annual revenue from £1.3 million to £2.2 million by adding three titles to the publishing portfolio and expanding offering of digital products, increasing advertising revenue.
- Developed and executed digital transformation programme that repositioned the business from a publishing house into a diversified media company via new digital magazines, paywalls, and monetisation streams.
- Integrated new CRM system that allowed for effective analysis of customer buying trends; Provided greater targeting and value-driven sales interactions – resulted in 100% client retention rates within 12 months of inception.
Managing Editor
Athene Publishing
London
07.2005 - 10.2006
- Managed team of eight – including editors. Designers and sales staff – which produced four publications focused around flagship title, Credit Today.
- Instituted the Inception of the Credit Show.
Editorial Director
Haymarket Publishing
London
06.2004 - 10.2006
- Managed team of eight, including editors, designers and sales staff that produced four publications focused around flagship title, Credit Today.
- Spearheaded product and strategy development and day-to-day operations.
Editor
Haymarket Media
London
10.2000 - 06.2005
- Managed team of eight – including editors. Designers and sales staff – which produced four publications focused around flagship title, Credit Today.
- Instituted the Inception of the Credit Show.
Education
Master of Business Administration -
Warwick University
Skills
- Business Change Management
- Project Management
- Market Analysis
- Business Architecture
- Change Management
- Strategic Communications
- Strategic Planning
- Business Process Design
Certification
- Certified in Process Improvement (CPI)
- Certified Business Analysis Professional (BAP)
Timeline
Change and Diversity Consultant
Imperial College – Leverhulme Centre for Wildfires, Environment and Society
07.2024 - 06.2025
Implementation Lead
Climate Compatible Growth (CCG)
01.2024 - 07.2024
Change Consultant
Muuto Consulting
11.2021 - 01.2023
Co-Founder / Head of Change
Catch and Grow Strategy
09.2017 - 03.2021
Business Analyst
Bebuzzd
11.2016 - 10.2017
Digital Transformation Consultant
Motivate Publishing
10.2015 - 10.2016
Managing Director
SOH Europe
05.2012 - 09.2015
General Manager
Market Place Publishing
11.2006 - 05.2012
Managing Editor
Athene Publishing
07.2005 - 10.2006
Editorial Director
Haymarket Publishing
06.2004 - 10.2006
Editor
Haymarket Media
10.2000 - 06.2005
Master of Business Administration -
Warwick University
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