Xinwei Jiang
China
Summary
Skilled in market research, performance analysis and cross-functional project coordination, with a strong interest in beauty, luxury and premium consumer brands.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Product Development
Leo Group Digital Technology Shanghai Co., Ltd.
Shanghai, China
2025.03 - 2025.08
- Managed priorities and delivery milestones across three concurrent product projects, reducing average requirement-confirmation time by 50%.
- Independently designed high-fidelity UI solutions for key product interfaces. Developed a structured AI prompt workflow.
- Developed automated production workflows and delivered 100+ visual assets across multiple formats.
Brand Public Relations
Wahaha Group Co., Ltd.
Hangzhou, China
2023.02 - 2023.04
- Developed 10+ campaign posters and digital assets across 2 marketing initiatives, increasing average click-through rate by 50% and generating 200 event registrations.
Education
Master of Science - International Marketing
King's College London
London 2025.09 -
Postgraduate diploma - Service Management and Design
University of Edinburgh
Edinburgh 2023.09 - 2024.11
Bachelor of Arts - Industrial Design
City University of Macau
Macau 2019.09 - 2023.07
Skills
Consumer & market research
Cross-cultural collaboration
Data Analysis(Excel, JASP)
Language: English(PTE70) Chinese(native), French, Japanese
Certification
- LVMH INSIDE Certificate — Creation & Branding and Retail & Customer Experience, 100% final score
- French Beginners Certificate awarded by King’s Language Centre
- 2025 London Design Silver Award: “Women’s Safety” scent installation
- Full scholarship to City University of Macau for the 2019/2020 academic year
Project experience
- 2024-09 ~ 12 "Women Safety" scent installation(Independent)
Designed a scent-and-lighting installation based on user and environmental research, exploring how sensory design can influence behaviour and perceived safety.
- 2025-10 ~12 SINE Project(Cross-cultural team: leader)
Recommended how theatres could combine emotional storytelling, heritage cues and sensory innovation to attract new and returning audiences, two commercially viable consumer segments have been identified by the client company.
- 2026-04 London Landmarks Half Marathon(LLHM)
Raised £350 for the UK charity mental health foundation in 3 months and represent the charity in the marathon.
Campus experience
2020-09 ~ 2021-09 Head of the Academic Department, Model United Nations Society, City University of Macau
Job responsibilities: Led an 80 member department and delivered 15+ training workshops.
Won the "Best Position Paper" award at the East Asia Model United Nations conference for the topic of human rights crises arising from the development of digital technology.
2022-03 ~ 2023-03 Head of the Publicity Department, English Association, City University of Macau
Job responsibilities: Managed official social-media content and produced 50+ promotional assets, supported 5 English Corner events.
Timeline
Master of Science - International Marketing
King's College London
2025.09 -
Product Development
Leo Group Digital Technology Shanghai Co., Ltd.
2025.03 - 2025.08
Postgraduate diploma - Service Management and Design
University of Edinburgh
2023.09 - 2024.11
Brand Public Relations
Wahaha Group Co., Ltd.
2023.02 - 2023.04
Bachelor of Arts - Industrial Design
City University of Macau
2019.09 - 2023.07