NABAJYOTI BORAH (NAV)
Senior Business Development Manager
London,KEN
Summary
I am a business and multi-channel retail professional currently leading Strategy, Business Development, Partnerships and Go-To-Market function for Ring Business International (14 countries) at Amazon. Proven success in directing and managing cross functional teams to achieve business goals and results on both mature brands and new business initiatives. An MBA graduate from University of Bath, UK looking forward for a leadership opportunity in a global organization.
Overview
19
19
years of professional experience
Work History
Head of Business Development
Amazon
11.2021 - Current
- Led Go-To-Market strategy & Business Development for a global initiative “Ring Business” – an offering for business customers across 14 countries involving multiple functional stakeholders and local country teams to acquire 500k business locations in Y1.
- Formulated a strategic framework for Licensing & Distribution Model with a faster time to market under the Amazon leadership goal of expanding Ring in 50 countries in 4 years for a revenue of $150 M in 4 years (Device revenue - $135 M, Subscription revenue - $15 M) across 50 countries with a 5% targeted Household penetration.
- Fostered a New Business Development function across EU/UK for Ring & Blink (2 smart security brands owned by Amazon) delivering units sales of 180k devices in 2 years across Telco, Pet, Loyalty partnerships.
- Extensive research, validation and document writing with a deep dive approach on parameters such as market size for Smart Home security, ease of doing business, GDP per capita, Household penetration for qualification of market segments for the expansion.
- Evaluating and appointing country specific distribution partners based on a partner selection criterion with a Go-To-Market strategy with all channel partners.
- Led all internal approvals and due diligence including document writing to align business objectives meeting the needs of all stakeholders and are approved by the business.
- Own existing strategic partner accounts; fostering senior partner exec relationships, leading regular QBRs, driving deal optimisations and re-negotiations, always cognizant of the interplay with other Amazon departments.
- Goal setting and review mechanisms for Amazon internal stakeholders and distribution partner/reseller/Telco teams enabling enhanced business performance and achievement of objectives.
- Leading Strategy, Business Development, Partnerships and Go-To-Market function for Ring Business International (14 countries).
Senior Vice President (Ecommerce, Retail, Brand Partnerships)
bebe
06.2018 - 09.2020
- Navigated “bebe India” from inception to $20 M in 2 years to an EBIT of 6% through multi-channel retail approach.
- Led the Business Development function for +20 global fashion & lifestyle brands for licensing, franchising, joint ventures with comprehensive business plans and marketing strategy for the alliance.
- Developed and successfully managed an exclusive portal “www.bebeindia.com” (50% YOY sales growth, 90% YOY growth in customer acquisition) and marketplace channel – Myntra, Amazon, Flipkart, Tata Cliq & Nykaa (business growth by 40% YOY).
- Leading, engaging and inspiring the Retail, Ecommerce and Brand Marketing team to ensure a trading and service culture to meet or exceed commercial goals and KPI's, elevating Brand equity.
- P&L owner for margins, operational expenses (OPEX), marketing expenses, markdowns in line with the business plan.
- Defined organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement.
- Ensure a leading shopping experience with desired standards by focusing on the 5 P's: People, Product, Premises, Processes and Profit and continuously maximize profitability from the Store portfolio and Ecommerce.
- Created and driven a high-performance culture across the team by setting clear objectives.
- Conducted a comprehensive audit and recommended key initiatives across all aspects of the ecommerce business including strategy, business planning, merchandising, warehouse operations, online marketing, customer services, web analytics and web technologies to improve sales, margin, and profit.
- Directed weekly trade meetings, reviewing all business KPIs, identifying sales and cash drivers and agreeing category and channel action plans with regular intimation to the Board of Directors.
- A global fashion and lifestyle brand.
Brand Manager
Apparel Group
10.2013 - 05.2018
- International Business Development with a focus on identifying potential brands & creating joint ventures, distribution, and franchisee agreements on enhancing the portfolio of brands under the group -Interaction with 100+ brands.
- Identified and appointed new potential business partners and markets to expand the footprint of the brands in GCC.
- Shared and implemented best practices to develop future of growing the operating brands in the organization.
- Key stakeholder of the strategy team – Identification, feasibility, business plan, negotiation, and legal contract for building a multi brand fashion marketplace www.6thstreet.com with 120 brands (marketplace).
- Delivered the commercial strategy trading performance of a portfolio of brands and categories under the licensing vertical as a separate business unit for $30 m and a EBIT of 6% with a multi-channel retail strategy.
- Responsible to grow category market share through effective and innovative product portfolio within the right price and quality to drive sales.
- Contributed to Business Unit's brand/category strategy, partnering, and maintaining relationships with principals for brands/categories, marketing campaigns, product launches, managed and maximized sales and profitability.
- Develop & manage an integrated brand strategy to increase commercial awareness.
- Brand Partnership management of 50+ brands on long-term licensing and franchising contracts for Middle East such as Rituals, Lakeland, Cath Kidston & Austin Reed.
- Onboarding of 120 brands (60 Internal, 60 external) on www.6thstreet.com with a YOY sales growth of 56% and a repeat purchase of 23% by implementing desired product and digital marketing campaigns.
- A multi-brand fashion retailer.
Business Manager
Reliance Brands Ltd
05.2010 - 09.2013
Regional Manager
Puma Sports India Ltd
04.2008 - 04.2010
Area Manager
United Colors of Benetton
10.2006 - 03.2008
Education
MBA - undefined
University of Bath
UK09.2021
Post-Graduation - Fashion Management Studies
National Institute of Fashion Technology
New Delhi, India01.2006
Bachelors - Textile Technology
Shivaji University
Kolhapur, India01.2001
Skills
- Strategy
- Business Development
- Partnerships
- Project Management
- Go-To-Market
- Ecommerce/DTC
- P&L Management
- Brand Management
- People Management
- Operations
- Product Management
Languages
English
Hindi
Assamese
Hobbies and Interests
- Guitarist
- Vocalist
- DJ
- Motorbike Adventure enthusiast
Timeline
Head of Business Development
Amazon
11.2021 - Current
Senior Vice President (Ecommerce, Retail, Brand Partnerships)
bebe
06.2018 - 09.2020
Brand Manager
Apparel Group
10.2013 - 05.2018
Business Manager
Reliance Brands Ltd
05.2010 - 09.2013
Regional Manager
Puma Sports India Ltd
04.2008 - 04.2010
Area Manager
United Colors of Benetton
10.2006 - 03.2008
MBA - undefined
University of Bath
Post-Graduation - Fashion Management Studies
National Institute of Fashion Technology
Bachelors - Textile Technology
Shivaji University