Dynamic business development executive with a proven track record in the FMCG industry, excelling in customer acquisition and team leadership. Spearheaded distribution operations, achieving a 13.2% net margin and fostering substantial account growth. Expert in negotiations and relationship management, with a knack for transforming insights into actionable strategies that drive profitability and operational excellence.
• Prepared a comprehensive customer profile database for Pathfinder Bio by analyzing data from over 200 companies across trade platforms, government tender platforms and chemical databases.
• Developed a comprehensive market research report leading to strategic market recommendations for the company.
• Conducted a quantitative analysis of the target market value chain, identifying new market orientations for the company with an estimated market size of $2.2 billion by 2030.
• Established and managed distribution operations for FMCG brands like Mars, L’Oréal, Parle, and Britannia across a retail network of 400+ retail outlets and grew the business to £1.5 million, annualised turnover.
• Streamlined costs, negotiated vendor contracts, and implemented cost-effective logistics processes, including e-commerce distribution solutions, achieving a 13.2% net margin on capital, per annum.
• Provided distribution and service support to 45 category A outlets for Mars Inc’s Pet division, achieving an 18% account growth from inception to divestiture by expanding customer accounts, enhancing service capabilities, and streamlining costs through the implementation of efficient tracking and collection technologies.
• Built and trained a high-performing team of 8, enhancing productivity and ensuring operational excellence to meet and exceed sales targets.
• Distributed, scaled and established a market for a nascent domestic brand, Fortune, across 187+ retail outlets.
• Transformed a loss-making retail outlet into a profitable venture, achieving 77% revenue growth within two years.
• Managed and coordinated with 47 vendors, establishing supplier-driven promotional plans to boost in-store sales.
• Expanded operations to include a small-format home and cookware store, achieving consolidated annual revenue of £355,000.
• Strengthened customer engagement by implementing targeted promotional strategies, increasing in-store footfall and customer retention rates by 20%.
• Led a team of 10 professionals, emphasizing customer satisfaction, operational discipline, and employee development.
• Negotiated favorable rental terms, including a break year in the rental escalation schedule, expediting payback period by 1 year.
• Streamlined and managed procurement of metallurgical products across 3 units in India, managing an overall procurement operation of £7 million pounds annually.
• Conducted extensive market analysis, achieving a 15% reduction in procurement costs through optimized sourcing strategies.
• Collaborated with cross-functional teams to align sales strategies with operational objectives, ensuring consistency in meeting client and business needs.
• Key sales team member in the launch of Apple’s 'Atlas' application across Delhi and Bangalore, enabling in-store POS financing options for consumers.
• Delivered the presentation and proposal for an e-commerce backend solution for ‘Altice,’ a French telecom company, successfully securing the business.
• Member of the Pre-sales team that secured a back-end inventory solutions project for Toyota Europe.
Business development and planning
Customer service
Customer acquisition
Team leadership
Relationship building and management
Negotiations
Account servicing
Sales presentations
Sales development
Internal auditing
Investment analysis
Working capital management
Winner- Deloitte Management Consultancy Challenge
Junior professional racing
SAPS/ 4HANA for Sales