IKECHUKWU DAVID UGWU

• Develop marketing strategy and tactical execution plan for all products and service portfolios to achieve revenue and market share objectives
• Collaborate with cross functional departments across all projects to ensure seamless development, testing and deployment to market
• Coordinate with stakeholders to verify technology alignment, recommending solutions against project specifications
• Document process flows and developed requirements for functional product improvements
• Analyze process gaps, recommended process improvements, supervised claims analysts and clerks for optimal productivity
• Develop the platform usage campaign that resulted in registration of 65 listed real estate agencies, over 50,000 monthly unique visits and total conversion of 280 customers within 3 months.
• Increased website traffic by implementing effective search engine optimization strategies.
• Led a team of digital marketers to develop innovative solutions for client challenges, resulting in improved customer satisfaction ratings.
• Managed social media accounts by curating relevant content and engaging with followers, fostering a strong sense of community among users.
• Optimized conversion rates by designing user-friendly landing pages for paid advertising campaigns.
• Streamlined marketing processes to maximize results within budget constraints.
• Conducted comprehensive competitor analysis to identify areas for improvement in digital marketing strategy execution.
• Continuously adapted digital marketing strategies in response to industry trends and emerging technologies, ensuring the company remained at the forefront of its field.
• Boosted social media engagement through the creation of tailored content and targeted marketing campaigns.
• Implemented strategic keyword research to guide the development of optimized web content, driving organic search traffic growth.
• Oversaw the creation and distribution of promotional materials across various channels, ensuring consistent branding and messaging throughout all touchpoints.
• Coordinated influencer partnerships that successfully expanded brand reach while maintaining authenticity and trust among target audiences.
• Increased brand awareness with ambassador partnerships and targeted email campaigns.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Implemented new strategies to improve click-through rates and conversion.
• Optimized e-commerce campaigns through A/B testing to increase online sales.
• Evaluated market trends to stay current on consumer and competitor changes.
• Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Leveraged automation tools for efficient management of tasks such as lead generation, nurturing, and follow-up communication efforts.
• Incorporated user-generated content into digital marketing efforts, fostering a sense of community among customers and encouraging brand loyalty.
• Developed targeted email campaigns that drove significant increases in open rates and click-throughs.
• Analyzed web analytics data to identify opportunities for improving website performance and user experience.
• Created compelling content that effectively communicated brand messaging across multiple platforms.
• Tracked campaign performance metrics using analytics tools, making data-driven adjustments as needed to improve overall effectiveness.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Continually maintained and improved company's reputation and positive image in markets served.
• Wrote and distributed press releases to increase brand visibility.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Optimized email campaigns to increase open and click-through rates.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• Interswitch Group, Sub-Saharan Africa
• Organized B2B events (owned and sponsored) targeted towards existing and prospective customers to generate leads and new business opportunities
• Deployed automated digital lead generation campaigns on LinkedIn and other B2B platforms to generate leads for the business
• Designed and ran CRM and SEM campaigns to drive lead generation, increase conversion rates, grow brand awareness and project product relevance to industry
• Facilitated PR campaigns to drive brand positioning, build thought leadership status and industry relevance for the Interswitch brand.

Interswitch Group, Sub-Saharan Africa

• Designed and executed brand development initiatives across social media and other digital touchpoints to drive consumer connections, increase brand equity and grow share of mind for the Verve brand
• Project managed an always-on SEO work to optimize Verve brand visibility and page ranking on google and other relevant search engines
• Executed Interswitch’s first ever national consumer promo which resulted in a 30% increase in card issued, 38% growth in transaction volume and achievement of 51% market share in card scheme category (above Mastercard and Visa) in 2021
• Supervised the execution of digital performance marketing campaigns across various channels, including Google Ads and social media platforms
• Utilised Google Analytics to track and report on campaign performance, making adjustments as needed to optimise results.

• Managed all digital marketing initiatives to achieve brand awareness, increase brand adoption and grow brand equity within the Nigerian Market
• Developed and executed channel marketing strategies to drive volumes and increase rate of sales across target consumer channels
• Managed cross-functional agency partners in conceptualizing, developing and deploying brand and growth campaigns for all Diageo Lager brands in Nigeria.

• Managed the Client Management, Product Management and Digital Marketing team of Sponge Limited to develop and execute marketing strategies to support achievement of Clients’ revenue and market share targets.
• Led marketing cross functional teams to manage key marketing automation tools for customer engagement, customer relationship management, usage optimization campaigns, retention campaigns and loyalty initiatives for Clients
• Supervised the development and management of social media campaigns to engage with the target audience and build brand loyalty
• Enhanced brand visibility through targeted social media advertising and content marketing.

• Developed and executed digital awareness and performance marketing strategy for supporting the achievement of volume and revenue targets for the mobile channel
• Led the digital marketing team to manage key marketing automation tools for customer engagement, customer relationship management, usage optimization campaigns, retention campaigns and loyalty initiatives for Clients
• Responsible for all brand management initiatives to increase brand strength and equity against competition in the category.