Emma Daley
West Yorkshire
Summary
Adaptable and delivery-focused Scrum Master and Delivery Leader with extensive experience guiding cross-functional teams, managing complex delivery roadmaps, and enabling teams to deliver high-value digital solutions. Skilled at balancing hands-on Agile coaching with strategic delivery oversight. Recognised for strong stakeholder management, data-driven decision-making, and creating psychologically safe, high-performing teams. Adept at removing impediments, aligning teams, and driving continuous improvement across technology and business environments.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Scrum Master, Delivery Lead, Coach and qualified Agile leader
Pepper Money
08.2022 - Current
- Facilitated Agile ceremonies including sprint planning, stand-ups, retrospectives, and reviews for multiple development teams.
- Partnered with product owners to maintain healthy, prioritised product backlogs aligned to business outcomes.
- Identified and removed delivery blockers, enabling teams to maintain predictable flow and stable velocity.
- Used Azure DevOps metrics (cycle time, throughput, WIP, burndown/burnup) to support transparent reporting and continuous improvement.
- Coached teams on Agile principles, helping improve maturity and autonomy.
- Improved cross-team coordination by implementing structured dependency management processes.
- Worked closely with stakeholders and SMEs to ensure clear communication, expectation alignment, and timely delivery.
- Supported the transition from waterfall to Agile ways of working, resulting in increased delivery cadence and improved team morale.
- Assisted with planning and coordinating delivery activities across digital projects.
- Supported scrum events and helped teams adopt better Agile practices.
- Prepared delivery reports, dashboards, and project documentation.
- Helped manage risks, issues, and dependencies to support on-time delivery.
- Collaborated with Product and Engineering teams to improve workflow efficiency.
Business Development Manager
Howcroft Group
04.2019 - 08.2022
- Driving business growth within a company
- Leading and motivating internal Sales Team
- Develop a network of contacts to attract new clients
- Research new market opportunities and oversee growth projects
- Making sales projections and forecasting revenue, in line with projected income
- Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets.
- Seek out the appropriate contact in an organisation.
- Generate leads and cold call prospective customers.
Business Development Manager
Hague Group
03.2003 - 04.2019
- Driving business growth within a company
- Leading and motivating internal Sales Team
- Develop a network of contacts to attract new clients
- Research new market opportunities and oversee growth projects
- Making sales projections and forecasting revenue, in line with projected income
- Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets.
- Seek out the appropriate contact in an organisation.
- Generate leads and cold call prospective customers.
Education
Agile
Scrum.org
Skills
- Agile Delivery & Coaching
- Scrum Kanban Lean
- Continuous improvement & experimentation
- End-to-End Delivery Leadership
- Roadmap & Release Planning
- Digital Software Infrastructure Cloud Transformation
- RAID Management & Governance
- Stakeholder & Team Leadership
- Cross-functional collaboration
- Influencing & expectation management
- Conflict resolution & team empowerment
- Metrics & Reporting
- Delivery dashboards & data transparency
- Resource & capacity planning
- Azure DevOps Wiki Miro Power BI (basic) Teams
Certification
- Professional Scrum Master I
- Professional Scrum Master II
- Professional Agile Leadership Evidence-Based Management
- Professional Agile Leadership
- Professional Scrum Product Owner
- Professional Scrum with Kanban
- Workplace Coaching
- How to be an inclusive leader
Website Portfolio And Profiles
www.linkedin.com/in/emmadaleyhague/
Timeline
Scrum Master, Delivery Lead, Coach and qualified Agile leader
Pepper Money
08.2022 - Current
Business Development Manager
Howcroft Group
04.2019 - 08.2022
Business Development Manager
Hague Group
03.2003 - 04.2019
Agile
Scrum.org