Unlocked strategic opportunities within content supply chain of leading pharmaceutical company, paving way for next level of content personalization.
Unlocked strategic opportunities within content supply chain of leading pharmaceutical company, paving way for next level of content personalization.
Led global pharma market access transformation, forging overarching omnichannel payer vision, and setting 10 short-term milestones for rapid progress.
Engineered dynamic dashboard, leveraging data analytics to illuminate omnichannel insights and track capability performance, optimizing commercial strategies for top-tier pharma firm.
Revolutionized MedTech client's customer engagement landscape through journey mapping, pinpointing pain points, and architecting strategic roadmap.
Amplified internal organization capabilities (point of views, proposals) on omnichannel marketing and customer strategy, generating $1M additional revenue opportunities
Business Development Manager
China Medical System
Shenzhen, CN
01.2020 - 07.2021
In-house strategy consulting
Converted six license-in deals with projected revenue of £200+ million through providing market access, price and commercialize strategy by leading multi-department teams.
Launched 10+ healthcare products to boost £20+ million in sales by developing marketing strategies, using both qualitative information and quantitative sales data analysis.
Formulated high-level transaction structures for 5+ license agreements worth £500+ million after commercial due diligence.
Investment strategy review:
Finalized investment decision on 15+ small-sized projects in CMS venture through setting up standardized project assessment workflow.
Proactively sourced high-value product pipeline with sum-up projected revenue of £10+ million with team of 5 through designing screening system to target innovative projects.
Business Development Specialist
China Medical System
Shenzhen, CN
04.2018 - 12.2019
Significantly influenced investment decisions of Senior Investment Committee on 5+ start-ups through presenting insights on technology risk/benefits
Business Development Specialist
China Resources Gosun Pharmaceuticals
Shenzhen, CN
07.2017 - 03.2018
Launched antibiotic project with projected revenue of £10+ million by partnering with BD manager to design market strategies and providing communication assistance
Education
MBA -
University of Oxford
UK
09.2021 - 09.2022
Bachelor of Science -
China Pharmaceutical University
China
09.2010 - 06.2014
Master of Science -
China Pharmaceutical University
China
09.2014 - 06.2017
Skills
Project Management
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Accomplishments
Covid-19 Social Impact Initiated and led a team of 2 to identify life-saving medical device during Jan 20~Jun 20, imported and supplied to WuHan city saving lives of Covid patients
Oxford Saïd Finance Lab selected to participate in 70 hour extra-curriculum program and worked through cases presented by top-tier IBD & PE firms
CFA level 2 candidate
Annual Outstanding Employee awarded to 3% employees at CMS (2019)